Marketing Group Campaign Paper

474 Marketing Group Campaign Millennials are one of the largest health-conscious groups in the United States. Since obesity and other health related risks are on the rise, Millennials have become more self-aware about their health. They believed adapting healthier habits in their routine, such as eating smarter and exercising daily. Not only do Millennials cared about taking care of their bodies, but they are also concerned about environmental issues. They are conscious about the products they regularly used come from. More Millennials are recycling, using less plastic, buying organic, and driving hybrids. They changed where they buy their groceries and household products at eco-friendly stores like Trader’s Joes and Whole Foods.

Introducing the Ecogym, this gym is a sustainable facility powered by kinetic and solar energy and offers a unique membership incentive program. The Eco Gym has introduced several features that makes its own unique health club. This fitness center is the first gym to be powered by both solar and kinetic energy to substain 24/7 power. Ecogym’s members powers the gym by creating kinetic energy while using the elliptical machines that converts that energy into generating electricity. Ecogym uses solar panels that converses solar energy during the day that produces power throughout the day. Plus, this gym creates enough energy to power other neighboring businesses and homes nearby the area. Additionally, this gym is the first gym to offer a patented reward member with lower gym membership dues as an incentive with regular gym visits. To secure this gym and members’ safety for the full 24 hours, they use a high-tech biometric scan security system. Biometric technology allows members to access the gym using their thumbprint at the front door whenever they please, even if the front desk staff is absent. This gym is not only your average gym, they want to help people be both planet and health conscious, but also helping the

Not many people even know if this gym even exists. To create more awareness about this eco-friendly gym is to tap into the market of people who are health and environmental conscious. These people are consumers who are mindful of their everyday products and where they buy these products. They usually buy products that are labeled eco-friendly or organic at certain grocery stores such as Traders’ Joes or Whole Foods. The experience of grocery shopping has overall changed to cater to new consumer demographics compared to past decades. More cities like Chicago, has released a plastic bag tax to reduce the number of plastic bags, more consumers are bringing their own bags to grocery stores. Ecogym would partner with certain natural and local grocery stores to give away recyclable bags that had information about Ecogym on the bags. The consumer would be given these bags to bag their groceries. The information would give the name of the gym, location, and