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Marketing Strategy Of Costco

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We at Costco offer our customers a national brand, and also provides products exported abroad. In addition, we offer a wide range of product lines also offer such products in six categories: sundries, Hardlines, food, smooth lines, fresh and auxiliary food. We also provide other services including gas stations, pharmacies, food court, optical, travel. Much of our consumer product we sell here are for sale only in quantities case, carton, or
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Knowing they stood out from their competitors, and that they brought a newer outlook on the “typical” grocery store did not stop them from introducing consumers to their eccentric and unique styles of customer service and products. [5] Excellence in Service Trader Joes has always been the grocery store to stand out from the rest by regularly out performing their competitions in a variety of categories that have brought them to be recognized for their excellence in service. Trader Joe’s ranked on top in the categories of

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Purpose To be an innovative grocery store by providing friendly service, clean stores, quality merchandise, and speedy check-out lanes throughout our locations. Vision To provide excellent customer service that exceeds expectations while building long-term relationships with customers.

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The retail segment has its primary focus on food. Other components of the retail segment include associate – owned drugstore, in-store pharmacies, gas bars, apparels and other general merchandise. This particular

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TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.

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How many of us have gone to Wal-Mart to find only 6 registers open out of at 30? In contrast, Publix has the majority of the registers open which gives customers a speedy checkout service. These characteristics above do not pillar the amount of satisfaction a consumer will receive at Publix over the competition. The type of consumer products Publix sells is convenience products. I chose convenience products because Publix offers goods and services that consumers can purchase with minimal effort.

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Cutco corporation is the largest manufacturer and marketer of kitchen cutlery and accessories in the United States and Canada (instructors manual, Pg. 22). This company utilizes a direct marketing channel to distribute their high quality goods to customers allowing for most direct route from manufacturer to client. One of the incredible attractions for customers is the “forever guarantee,” that is offered with the purchase of any Cutco Product. The corporate objective is simple, to design and manufacture the highest quality product available. The foundation of this manufacturers product is incredibly high in quality and it has the backing of the forever guarantee ensuring that their support extends long after the purchase date,

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Over the years Kroger Co. has followed through on many of its intended strategies and along the way incorporated new emergent strategies like improving store format, becoming better with digital services offering, private brands, ushering in a new era in customer engagement, whole foods, as well as moving into the pharmacy market. Private brand products have an increasingly important role in our merchandising strategy. Kroger supermarkets are known to stock approximately 13,000 private label items. Kroger’s company brand products are produced and distributed in three categories. Private Selection, banner brand, and value brands making Kroger’s private label products are approximately 40% of the corporate brand units sold in our supermarkets

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Costco Wholesale is a multi-billion dollar global retailer with warehouse club operations in over 700 locations in eleven different countries. Costco is a membership warehouse club, individual customers or businesses who would like to shop their, must first buy a membership that ranges from $60 - $120. There are four different types of membership options: Gold Star, Gold Star Executive, Business, and Business Executive. The Gold Star, and Gold Star Executive memberships are for individual households, and the Business, and Business Executive memberships are for businesses. Costco provides a wide selection of quality-brand merchandise, plus specialty departments and exclusive member services.

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Key Trends – Globalisation One of the main opportunities Costco has is more global expansion to specific targeted countries. Although operating in many countries, Costco is heavily dependent on the U.S. and Canadian markets. It still has the opportunity to expand into the Asian and Australian markets where it has a limited presence. Costco has the capability to operate about 100 stores in Taiwan, Korea and Japan combined and about 20 stores in Australia. It currently has 41 stores in Taiwan, Korea and Japan combined and 6 stores in Australia.

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What are the two types of core competencies that drive a firm’s competitive advantage? Which firms demonstrate a clear competitive advantage because of (a) major value-creating skills/core capabilities and/or (b) superior assets or resources? Which firms have demonstrated sustainable sources of competitive advantage? The two core competencies that drive a firm’s competitive advantage are cost leadership and differentiation.

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For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

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These firms supply around 25% of retail products where as 75% is purchased from more than 2000 producers. Threat of Substitutes The products that Eataly is offering include wine, pasta, pizza and cheese being their universal product. Eataly is able to differentiate them with artisanal slogan. On the other hand ‘small size market chains’ or larger stores might supply similar or same products from and can be compete or substitute Eataly in long term through changing their structure (Carlucci & Seccia,

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Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.

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What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.

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AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY  To study about the company’s marketing objectives.  To study company’s variety of products.  To overview company’s competitors.  To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.

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