Media entertainment is a huge part of people‘s everyday lives that pops up in random places and influences how people see themselves to some extent. In today’s society, a trend that is developing in entertainment involves the stereotyping of gender roles. To be precise, the most common form of this stereotyping is the objectification of women. The objectification of women in media entertainment sexualizes women as wanton objects rather than as human beings and are demonstrated as playthings. In Mary Wollstonecraft’s Vindication of the Rights of Women, she states how men "sacrific[e ] the comfort and respectability of a woman's life to voluptuous notions” (Wollstonecraft 79). Media entertainment has incessantly been built on illusion and as …show more content…
Many popular artists negatively influence the way people view and treat women through their music. These messages provoke people into treating women as sex objects and enacting sexual abuse against women as acceptable. Women's roles in many hip-hop songs suggest sexual interests towards men or the other way around. Now, society is being drawn to this immoral culture and the culture is spreading. Thus deeming these misogyny ideals as acceptable. It is difficult to fight these ideals because music artists in the industry are making a large profit with their music. For example, Rick Ross in his newest song, “U.O.E.N.O.”, raps “Put Molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that, she ain't even know it” (Rocko). To clarify, Molly is a name for a type of drug, and the rapper is insinuating that he is putting a drug in his date's drink and then taking her home which entails accusations of a dangerous amount of objectification and date rape. Talking about rape, disrespecting women, and drugging or abusing women in music is nothing new, and it has generally been looked upon as an ill-fated yet acceptable practice. While music is a strong indicator of this trend, advertising also contains to these ideals, which is concerning because they are designed to advertise towards what society wants to hear and …show more content…
These advertisements become the garments women wear and the body image they strive to match. The issue with this is that this body image is not real or healthy, they are not human beings they are toys. The suggestive sexual imagery within the media is just continuing to feed into the ideals that thrive in the society’s culture. Since media is such a large part of people‘s everyday lives it influences how people, especially women, perceive themselves and the world. The prevalence of such images of women in advertisements is a problem as it normalizes their objectification of women as it becomes more common. American Apparel has been branded as “sexist” due to a series of senseless sexual adverts. The issue revolves around the modeling area because men primarily get standard poses while women do not. Male models are privileged to pose with the slightest touch of personality while female models' personality shots involve as little clothing as possible. Female models suddenly find themselves incapable of wearing pants as seen on the website of American Apparel that presents women wearing oversized sweaters without pants (“AA Timeless Basics”). Male models can be seen wearing bottoms; however, the same does not comply with females. The online campaign features provocative images of half-naked women sporting clothes in a series of highly sexualized poses and often