It appears the message of this ad is to provoke the viewer into being cautious about Meth Labs; subsequently, it’s imagery and detailed passage effectively deliver a message about meth lab awareness. However, the take away comes across as boring and unexciting for the viewer to grasp at in the few seconds he or she might ponder over this ad. The Ad shows viewers in fine detail the implications of Meth Labs and how they might appear in an article and bullet point list form with vivd and descriptive cases. Even with this descriptive information for viewers who are oblivious to drug use, the Ad suffers from a strict “black and white” science and facts message that the reader/viewer might already know or have a moral distaste for. According an article in the Scientific American, findings show, at least in some cases, “when testable facts are less a part of the discussion, people dig deeper into the beliefs they wish to have—such as viewing a politician in a certain way or believing God is constantly there to provide support.” This article is based on facts about a controversial topic and might actually redirect people from it’s intended goal. …show more content…
An effective ad would spend less space describing meth lab details and more space on images to provide the viewer a more interesting visual of why they should be cautious about meth labs. It would also allow the viewer less time needed to understand the message, and direct them into a more call to action