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Methodology In British Airways

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Chapter 3: Methodology

3.1 Introduction
Methodology Definition: Methodology can be simply put as methods employed to collect data for a particular study, area, or concept (Merriam dictionary).
This research has been conducted to analyse the impact of social media on brands and case study incorporated with this theme is British Airways. British Airways being premium airline has been seeing low of since its high in 2009. The company is tying up with different companies to regain its lustre and have innovative and creative ideas that can boon the airline. This research will boost its lustre on social media if the airline utilizes these marketing strategies. This research is done in accordance with the customers’ requirement will help in attaining …show more content…

(2007), reports that a paradigm can be exploited as a “broad perception or perceptive perception of something”. However, according to Olson and Weaver (2006) it is how a study is guided and eventually affected by a paradigm. They also add that paradigms are outlines of the theories and exercises that control the inquiry within the border of selected research that an investigation intended to accomplish. Therefore, this study discusses and clarifies the author’s structure to investigate this report and methodological choices, that the author has employed to carry out this study, that the author has employed to carry out this study, are discussed in this chapter.
This study is conducted in the light of mixed research method, which required pragmatic approach. Pragmatic approach renders practical approach to a study.
3.3 Appropriateness of research Design The research design is descriptive with approach as mixed with research philosophy as pragmatic. As this study induces both qualitative and quantitative methodology, the literature below illustrates why this research design is appropriate for this study.
3.4 Research Design
Definition: Research design can be defined as a strategy selected to collect and collaborates the different aspects of the study in an effective manner that is pertinent to the research subject, problem, and theme. It also materializes the blueprint of selection, collection, evaluation, measurement and analyzation of the data (Vaus, …show more content…

Whereas, author informed and secured the participants by educating about the project and how their opinions will be utilized in conduction of this project. Investigators are obliged to follow data protection act of securing information of the respondents, and their responses should not be misinterpreted in any scenario (Maxwell, 2012). Investigators are required to inform the respondents of the basic ethics and behaviour expected from the investigator. A consent form was distributed among the participants which stated that their personal information is protected by the Data Protection Act, 1999 whereas, the responses will only be utilized for the purpose of this (one)

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