Judging a Company By a Motto There are many different ways for a company to persuade a person to use their product, attend there company, or use their services. Specifically, colleges try to maintain a certain look or appearance to attract future students and staff. They do this through a mission statement which is usually one of the first things you see when logging onto their website, or entering their establishment. These statements are combined with three literary supplements known as Ethos, Logos, and Pathos to aid in the persuasion of perspective students. Duke University, The University of North Carolina Wilmingon, and Columbia University for example all have well-endowed mission statements that could easily attract aspiring students …show more content…
The distinctively personal and highly interactive seminar format of the Core courses develops the essential ability for engagement in an increasingly diverse and rapidly changing world. Regardless of ensuing life choices, the Core Curriculum forms the foundation for a lifetime of continued learning. Columbia students also have the exclusive opportunity to enhance their chosen studies through the unparalleled energy, vitality and multicultural variety of New York City. No other college in America offers students the integration of the highest level of educational excellence in a community with an incomparable offering of professional, career and life experiences. There is no more effective and dynamic preparation for the future than studying at Columbia College in the heart of the world’s most cosmopolitan city." Ethos, Logos, and Pathos are once again found throughout this mission statement. There is no doubt that this is an excellent college based on the mission statement alone. Reading through each of these mission statements gave a perspective that may not have ever been seen