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My Career Research Paper

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My Career Profile The career field that I am most interested in is marketing. Some job titles in this career field are brand manager, advertising and promotions manager, and social media marketing manager. A brand manager is responsible for developing, implementing, and managing marketing strategies to raise the public profile of a particular branded product or company. Responsibilities include market analysis, providing detailed and precise reports to illustrate trends and predictions, creation of and changes in product design, and many others. An advertising and promotions manager plans, directs, or coordinates advertising policies and programs or produce collateral materials to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Tasks include planning and preparing advertising and promotional material to increase sales of products or services, gathering and organizing information to plan advertising campaigns, conferring with clients to provide marketing or technical advice, and others. A social media marketing manager will implement the company’s social media marketing. This includes developing brand awareness, generating inbound …show more content…

The top duties are to implement a social media strategy, manage social media sites, engage in dialogue and monitor customer issues, monitor trends and encourage adoption of social media tools, implement social media campaigns, manage social media campaigns, write blog articles, use social networking analysis tools, monitor internet for brand related topics of conversation, provide feedback to “higher ups,” and promote social media within the organization. Most of the work is done indoors, in an office-type setting, but can vary depending on the company you work for. There is a lot of independent work done, but you may also work with a group of colleagues that do the same

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