Introduction
In 1851 The New York Times was established as a daily newspaper in New York City. The newspaper experienced near failure after the deaths of the original owners, and The Times was bought out by Adolph Och in 1896.
Under Ochs’ leadership The Times grew into a well-known and respected national and international daily newspaper. For the following one hundred and twenty-two years The Times remains under ownership of subsequent generations of the Och’s family who led the newspaper from through the print and electronic era into the current digital era.
The Internet originated in the 1960s as a military communications network, but it was not until the 1990s that the Internet became commercialized. The Web with the use of browser software made the Internet easier to use and navigate
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This strategy is one where The Times hopes by adjusting the paywall and friction to social media sites that they can subtly encourage casual readers to become subscribers (Stulberg, 2017).
Analysis and Observations
The New York Times’ paywall could be one that is more rigid than it currently is. With the demand for Journalism “at an all-time high”, The Times decided that late 2017 was the best time to reduce the number of free articles to five articles down from ten before asking readers to pay. The Times was able to add over 150,000 digital only subscriptions due to news about President Trump (Doctor, 2017).
In addition to reducing the number of free articles allowed to readers per month, The Times has also reduced the number of articles available through Facebook and blocked other “sideways” methods of access (Doctor, 2017).
According to Clay Fisher the news business at The Times is not necessarily a business first. It’s very much mission, journalism-first (Doctor,