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The four variables of the organizational culture
The four variables of the organizational culture
The four variables of the organizational culture
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Dillards, Inc versus Nordstrom, Inc. FI305.001 Michelle Miller, Phillip Stowe, Daniel Carr Table of Contents Firm Overview……………………………………………………………………………….. 3 Critique……………………………………………………………………………………….. 4 Financial Statements and Ratios………………………………………………………….. 8 Firm Overview Nordstrom’s and Dillard’s are both retail stores categorized within the family clothing retail industry. They fall into this category because they each provide clothing lines for men, women and children; they exemplify the marketing trope: for “the whole family”.
Microeconomic factors significantly affect a business, especially global expansion. Therefore, some factors to analyze and monitor are the price elasticity of goods, competition in the market and the economy state. The state of economy determines consumer spending trends. An economic downfall will lead to a decrease in consumers spending and an increase in the economy state, will escalate consumer spending. There is no doubt that competition in the U.S. is robust and is the same in China, however, Nordstrom must have the ability to choose their competitive advantage as a global expansion strategy regardless if it is suited for success in the Chinese market.
This leads to excellent customer expectations and makes them return to the store every time. This makes me think they have a good customer service as they listen to what the customer wants, not only do they sell products to them but they try and provide the services with the lowest price they can. They listen to customers unlike competitors which will charge twice the amount John Lewis do. Another instance of excellent customer service is they make sure customers have an easy time when browsing the store. They ensure that all customers can access the products by integrating accessibility into the design of their stores, they do this by addressing assistance for people with disabilities for example hearing, sight or mobility issues.
The company puts a dire emphasis on delivering strong customer service. Their forgiving return policy and friendly employees have coined the company as having some of the best customer service in the large players of the retail industry. To spread their message and explain their formula for customer satisfaction, the book “The Nordstrom Way to Customer Service Excellence.” The publics perception of Nordstrom is generally in good light. This perception also pertains to the 52,000+ employees, as the company takes pride in empowing their employees through a sense of store community and commission bases.
When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year
Kohl’s is keeping their customers shopping by providing
The root causes of organizational issues stem from many behavioral issues from employees and management. Macy’s holds a very high standard on giving the “MAGIC” of Macy’s. It’s important to give the customers a great experience. As an employee, one must make sure
Nordstrom Rack is taking advantage of all their channels (store, online, mobile, and catalog) to integrate their customers'
About Nordstrom It was formed in 1887 and was a fashionable store people wanted to purchase their shoes and clothing through as it was a brand that was named as the most modern and accepted one all wanted to access using stuff that was sold on the store as there are offers that are selective and ascribed with price cut options as acceptable with discounted deals always in implementation and use of cutters a common find on the store where you purchase online through. Starting off with a dream of gold mining the owner John Nordstrom started off and went on with promulgations on the retail store beginning with generating funds to open a retailer and make shoes for men, women and kids to get their kind as well as clothing items they are interested
Nordstrom is a department store that win its positions to the amazing customer services they bring. One of the characteristic they share with other retailers of this type is the variety of location they have, the price policy that they use as they say that the company refuses to hop on the price- promoting, because they do not really do promotions as a one day sales, coupons, or friends of friend’s sales. I think most of the departments stores have the same philosophies. 2. The Nordstrom level of services is amazing.
Have confidence when buying from Nordstrom It is through an online web store you will persistently want proper use you will get with your preference as people only make it to the stores where they are satisfied with and look around for deals that makes them more satisfied. Nordstrom is one of the leading online stores which has made the name as it is a leading fashion retailer and you will just want to adhere to its regulation through a wanted store that changes the overall situation which is what you look at when you select your choice of stores. Nordstrom is a US based store and has provisions of using discount coupons you will get from a discount website and it will change your overall perception you have of online web stores you are willing to access. This store Nordstrom is what
To create an organization with a single-minded focus on customers, Nordstrom’s top management needs to better control the middle management. Decentralization is great but more engagement through monthly meetings, setting and evaluating specific goals for middle management, trainings, correcting their approaches etc. would be the way to address these
Customer satisfaction is at the core of their actions in every step of their supply chain. The company offers different products in their stores, letting the customers decide whether to consume them
Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers
3. INTRODUCTION Today retailing services has become very much important in the competitive environment. Customer service quality has been widely used by the retailers as one of the important strategy. Retailing is the second largest employment provider after agriculture.
