North American Business Policy

NABU 490

Final Report

North American Business Policy and Strategy

Nardeep Kular

12/4/2017

Introduction
HILLBERG & BERK is one of the famous designer jewellery companies. Rachel Mielke is the founder of the company and started the business in the 2017. This business is growing at fast pace and having a limited employees. Rachel Mielke founded the business in the capital and her hometown Regina, Saskatchewan in Canada. The main object of the H&B is empowering and supporting women. The sparkle collection is the key product line up which contributes more than 70% of the whole profit of the organisation. The company’s supply chain is limited and relies on one product selection

H & B has a successful designed jewellery business. Company offered their products at reasonable price. Customers are divided in the 3 various sections. The founder of the H&B is a women and she wants to support and empower women from all over the world. Rachel empowers women from all over the world by education, motivation and gives platform for the opportunities to show their skills in the business. Rachel also finds that most of the jewellery in the industry is designed by men for the women customers. She wants to give opportunities to women to design jewellery for them. Company’s business model is low price jewellery in market to sustain in the industry. Products hybridization was the best way to provide goods at low prices. Further, participation in the Dragons’ Den television show helped the business to attract media towards the company. It leads to visibility partnership with the Canadian Olympic team in Canadian football league and further contracts that eventually assist

H&B is meeting strategic and financial goals. HILLBERG & BERK ‘s main object is reduce the prices of the designer products and deliver to customers. Company tries to attract customers through various attractive products and scheme. H&B use media to advertise their designer jewellery products via various shopping channels and founder herself appears in the show and demonstrates the products. Rachel attracts huge TRP from Dragons’ Den and got contract Olympic participant Canadian teams. The major competitive advantage for H&B was low price products as compared to other competitors in the market. Further, designer jewellery is making for specific groups of customers based on demand of specialised designer H&B products. H&B analyse the industry drivers and industry competitor’s and take some initiatives to expand the business in the market. Moreover, H&B tries to create and nourishing the relationship with customers at personal level through welcoming customers at store and make them feel like family members. Sparkle product was key for the company to deliver experience to the customers and create brand value for the HILLBERG &