The fitness center industry started coming into its own in the 1970s and 1980s, when exercise, led by running and aerobics, became popular. Membership rose throughout the 1990s and the 2000s were a period of enormous growth for fitness centers. There were 16,938 clubs at the beginning of the decade, and that number grew to 29,636 by January 2008. 41 million Americans are members of a health club, and just about half of that number belongs to a commercial health club, with the rest divided between non-profit clubs like the YMCA and miscellaneous for-profit clubs such as corporate clubs, country clubs or spas.
Sixteen million people from this group attended health clubs on more than 100 days in a year. The overall industry generated 9.76 billion dollars in 2008, and employed approximately 308,000 workers. The industry is highly fragmented – the fifty largest companies control only about thirty percent of the market, and there are only a few dozen companies that own more than ten centers.
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Living or working within 10 miles of one of the Fitness centers. These individuals have hit a turning point in their health/fitness routine, they believe in the idea of fitness, but find it hard to motivate themselves for solitary fitness activities.
What sets Orangetheory apart from other fitness centers is that we will master the workout known as Excess Post-Exercise Oxygen Consumption (EPOC); we will provide each customer with a heart rate monitor so they can monitor their 5 zone interval training sessions. During a customer’s 60-minute workout session, they will perform various intervals targeted to produce 12 minutes of training higher than 84% of their maximum heart rate. This product/workout is designed to produce EPOC, which will produce 200-400 calorie increase to the customers’ metabolism 24 hours after their workout.
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