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Organizational Change In Comcast Cable And AT & T Wireless

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Change in the work environment rather it is planned or spontaneous, is both necessary and at times difficult. An organizational change can be viewed as a process of transforming the company. Most times implementing change is a complicated decision both for the company as well as the employees. Innovative changes are made to accommodate the needs of the customers, representing the managed change of the organization (Lester, & Parnell, 2006). In the past I have worked for various companies where change was constant and frequent. Both Comcast Cable and AT&T Wireless would modify business practices on a monthly sometimes weekly timeframe. “Resilience is a dynamic process that infers a symbiotic relationship within the system” (Lester, & Parnell,
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Comcast-NBC Universal on the other hand, is the fusion of three distinct organizations; Comcast Cable (founded in 1963), the National Broadcasting Company (founded in 1939) and Universal Pictures (founded in 1912), who were formed into a singular corporation in April 2013. Much like its rival corporation Disney, Comcast-NBC Universal is divided into similar divisions including television, theme parks and resorts and motion pictures. In contrast to Disney, Comcast-NBC Universal seeks to aim beyond the mainstream family market and creates media which appeals to all demographics. Examples of this include their animation division, Illumination Entertainment producing kid-friendly hits such as Despicable Me, their theme parks which gravitate towards families with older children and NBC’s primetime

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Comcast and Charter Communications recently announced agreement to protect and expand the emerging cellular phone market share by competing with other national providers such as Verizon, AT&T, Sprint and T-Mobile (Brian Fung, 2017). This collaborative effort is expected to provide more choice, innovative products and competitive prices for customers in each of their respective markets. Comcast projects that customers would get a discount on Xfinity Mobile if they already subscribed to Comcast Internet service. Market analysts have forecasted that the Comcast-Charter agreement may likely motivate mergers among companies within the telecommunication industry (Brian Fung,

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Acquisition created value in a number of ways but it is only successful when it fit with corporate strategy of the organization. In the case of the horizontal acquisition of Verizon it creates value through industry attractiveness which created a mutual forbearance that led to higher prices and profits in all the markets. (PG 129) Values is also created through resources such as the amount of customers Verizon can attract to its products not only wireless but other data services it currently provided. While financially having Verizon wireless under it Verizon communication they do not have to share any profits but can use it internal on research and development.

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