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Transtheoretical Model Of Behavior Change With The Minions

883 Words4 Pages

The thing about Minions is that you can only see them in two lights. They are ether the greatest advertising campaign ever or marketable meme out of control, there is no in-between with these paradigms. The issue of these dichotomous views was unavoidable. Comcast and Universal Studios knows this and have known that this paradigm war would appear since at least 2012. Market over saturation is a phenomena that occurs when a market is no longer generating new demand for a firm’s product, in this case the Minions. While the rest of the world was watching movies Comcast was developing a plan and putting it into action. They were creating a plan to handle both of these paradigms and take appropriate actions to measure and manage the risk of the …show more content…

Transtheoretical Model of Behavior Change Beginning with the Lorax in 2012 Comcast introduced the minions to the world. This begins the precontemplation stage of the transtheoretical model of change. By introducing the Minion toy in the Lorax (even if not formally introduced) Comcast subconsciously introduced them to the world. In this stage nobody is even thinking about Minions, they have no idea that this core-construct is going to become an arguably healthy behavior within the next 4 years. After the precontemplation stage comes the stage of contemplation. When entering the stage of contemplation the behavior in question moves from the sub-consciousness to full on consciousness. In the stage of contemplation Comcast produced the film Despicable Me in order to create a demand for minions. Before this film nobody had even considered that the little yellow toy from the Lorax would ever be seen again. This stage motivated people to demand more minions leading them directly into the planning stage. Within the transtheoretical model of change the planning stage is the key phase. So when the contemplation stage (Despicable Me) was a hit Comcast leapt at the opportunity to …show more content…

Reddit, Facebook, Tumblr) while individuals are bombarded by a plethora of technologies that restructure every aspect of experience. This gives large companies like Comcast the ability to subliminally market products and symbols like Minions through every faucet of your life. Without you even knowing Comcast pushed the Minions into your lives and only people who questioned it realized the shenanigans going on. While Facebook moms and seventh graders immediately loved the things the neo-luddites refused and questioned. They saw the ignorant culture of Facebook moms evolve and wondered why these little yellow things became so popular. There is no plain answer for this question in plain sight and Comcast was well aware of

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