ipl-logo

Overview Of Chick-Fil-A

698 Words3 Pages

Marketing Mix
Chick-Fil-A has been ingenious with their marketing strategies through the years. They pride themselves on high quality products, consistent pricing, promotions and exceptional customer service. The emphasis on the quality of their products helps to create a positive atmosphere for many of the company’s other marketing strategies (Gaille, 2013).
Products
Chick-Fil-A remains committed to serving the highest quality chicken to their consumers. Since 2014, they have worked with their suppliers to remove all antibiotics from their chicken supply. By partnering with their suppliers, they have established a stable, sustainable, supply chain that can deliver on their promise to no longer use chicken full of antibodies (Chickfila3, …show more content…

At Chick-Fil-A, they have chosen to set themselves apart from most of their competitors by not offering discounts or limited-time offers. Instead, they choose to market through brand awareness. According to the founder Truett Cathy, “What Chick-fil-A lacks in store count, it makes up for in traffic. Each restaurant made about $3.2 million in 2013, more than three times as much as the average KFC at $938,000” (Lawrence, …show more content…

They are currently beginning to switch their drive-thru lines to double lanes in order to serve their customers in a more efficient manner (Meister et al., 2012). Their plan is to continue to expand their locations in the Northeast, to gain market share and reach more of their targeted audience (Meister et al., 2012).
Brand Positioning
When it comes to brand positioning, Chick-Fil-A has mastered serving their customers qualities products in an exceptional location. From the smile on every employees face, immaculately clean locations and highest quality products. Chick-Fil-A has mastered the art of positioning themselves as the leader of fast food industry.
Customer Service Chick-Fil-A employees are asked to provide world class service and they deliver. In the 2013, Timken Experience Ratings ranked in the top four of 246 U.S. companies (Fisher, 2013). Of 18 fast food chains, Chick-Fil-A was ranked highest for exceptional customer service (Fisher, 2013). President and Chief operating officer, Dan Cathy instills his passion for service in every franchise owner all the way down to his customer service representatives (Salter, 2016). At the end of every transaction, you will not hear a “Your Welcome”, instead you will hear, “My Pleasure”. Cathy believe it is distinctive and classy, much like the service you would receive at the Ritz Carlton (Salter,

Show More
Related
697 Words | 3 Pages

Truett Cathy was a very humble man. He remembers to praise God for the advances he makes, and he tries to keep his business simple and friendly. In chapter 1, he speaks on the fact that he wasn’t the Straight A student in school, but that’s not what makes a successful person. He reminds us that common sense and hard work are what makes a person successful and able to accomplish their goals. He recalls his first opportunity, being the Chick-fil-A Sandwich, as a simple concept.

Read More
1280 Words | 6 Pages

Lloyd Ransford Osei Principles at the Forefront: Chick Fil A’s Decisions and Opinions Liberty University BMAL 530 August 10, 2014 Dr. Jeremy Woo Business decisions and opinions are the essential success of how the operation of accounting and finance flows within a company. In the case of Chick Fil A their executive decisions and opinions constitute to involving a Christian background in their line of work. Chick Fil A has inherited the principles of founder, Truett Cathy, a Southern Baptist.

Read More
292 Words | 2 Pages

Their is many things that I enjoy about Chick Fil A starting from the classic chick Fil A sandwich to saying "my pleasure". The mangers are the sweetest and the owner is always thankful of us. At Chick Fil A all I've seen is growth the past year I've worked there. Lots of new faces

Read More
1536 Words | 7 Pages

The main thing that has revolutionized the company was Truett mind set. HE didn’t even believe the company was his. It was God’s; Truett just operates it and take care of the employees. Many people may think that the purpose of Chick-Fil-A is to make great food. According to Truett there is two purposes.

Read More
1079 Words | 5 Pages

It’s an inviting atmosphere intended to inspire people to bring their wealth of experience, creativity and enthusiasm to their jobs every day. With an average retention rate of 95% for Chick-fil-A, Inc. corporate employees, our people find their careers at Chick-fil-A, Inc. to be challenging and rewarding. Like many other big fast food companies they buy their product from meat farms rather than raise the chicken themselves, so they don’t own any factories. To franchise a Chick-fil-A’s restaurant it only cost $10,000 which is very cheap compared to some other restaurants, but ongoing fees are much higher. If you apply for franchising you have a 1% chance of being accepted.

Read More
1313 Words | 6 Pages

As I approached the Chick-fil-A, which is fairly average size building for a fast food restaurant, the scent of chicken filled the air. I noticed outside that the restaurant had different advertising posters on each of the lamp posts surrounding the parking lot. The drive-thru line was backed up almost to where it reach the front part of the building. The neighboring fast food chain, Panda Express, had just one car in its drive-thru. When I entered, I was met with a friendly, “Welcome to Chick-fil-A.” I stood about ten feet away from the cashier to allow people to go in front of me while I was looking at the menu, deciding what to get.

Read More
862 Words | 4 Pages

Conservatism at its Finest S.Truett Cathy 1921-2014 “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve” (S. Truett Cathy) One of many quotes by S. Truett Cathy, founder of Chick-fil-a, and one I consider being an “entrepreneurial legend” that has shown exemplary economic business and managerial decision throughout his tenure as owner and expansion of his famous brand chicken across the country that dates back to World War II (Chick-fil-A). The Truett brothers opened the Dwarf Grill in Hapeville, Georgia in the year of 1946 which was built near a Ford Motor company automotive plant on purpose to leer the hungry workers in from the plant which I consider to

Read More
1004 Words | 5 Pages

At the end of the article author Hollis Johnson included a summary of each chicken sandwich and which one was preferred by most. Chick-Fil-A along with one other chain topped the list. Chick-Fil-A’s sandwich was described as “An elegant simplicity surrounds this sandwich: bun, chicken, pickle. It’s a humble sandwich with little pretense.” And “simple, modest, classic sandwich is almost always a winner and pleases even the pickiest of palates”

Read More
2622 Words | 11 Pages

As they collect huge amounts of profits through the food they make for their customers, their popularity increases. In terms of money, they tend to get competitive with each other; thus, they try to upgrade their food to a more healthy direction to attract more customers,

Read More
225 Words | 1 Pages

The first time I have heard of the Chick-fil-A Franchise Opportunity was in the discussion about good opportunities of starting business in the Facebook community. My interest in different business opportunities to bring a change to my life prompted me to check what Chick-fil-A Franchise could offer to a motivated individual committed to developing one’s own business and making it successful entrepreneurships experience. I have studied a list of the top-ranking global franchises, their profiles and the industries they operate in. The American Franchisee Association was also a helpful resource for learning more about franchise opportunities. Out of the one hundred companies and corporations listed, eight represent franchises that are

Read More
1591 Words | 7 Pages

Analysis External Environment Facing Chick-fil-A The industry. In 2011, quick-service restaurants was poised to reverse the trend of three-years of declining sales, to achieve over $167 billion in sales, a gain of 3.3% over 2010. CFA is a strong performer in this segment, posting a sales of $4 billion, an increase of 13% over 2010,

Read More
1506 Words | 7 Pages

Introduction Company Summary The franchisor is Chick-fil-A, Inc. Franchisees (referred to as Operators) will operate a franchised Chick-fil-A Restaurant business which is a quick-service restaurant specializing in a boneless breast of chicken sandwich. Chick-fil-A Restaurants are established in free-standing locations as well as in non-free-standing locations, including mall and in-line units, non-traditional locations, and locations which are drive through only. Mission Statement Chick-fil-A doesn’t have an official mission but express it through its purpose: “To glorify God by being a faithful steward of all that is entrusted to us.

Read More
1130 Words | 5 Pages

Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.

Read More
1088 Words | 5 Pages

For example, Chick-Fil-A employees go the “second mile” by, “retrieving dental appliances from dumpsters or delivering smartphones and wallets that customers have left behind.” Lastly, Chick-Fil-A gives customers something to do by offering luring promotions, both ones that are well known and ones that are more secret. As consumers, Chick-Fil-A

Read More
552 Words | 3 Pages

All of these different drivers allow Chipotle to earn high profits because they increase the customer’s willingness to pay. The differentiation approach has held strong for the brand since 1993. The strength of their stock, high yielding profits and imitating competitors are all examples of the differentiation strategy being a success within the firm. Chipotle implements this differentiation strategy by promoting green farm to table.

Read More

More about Overview Of Chick-Fil-A

Related Topics

Open Document