Overtime, radio stations have needed to adjust in order to function. And due to that, the revolution of the internet has played a pivotal role. Throughout the nineties, there were online radio stations that would play music and talk shows, there are however, very limited stations that hold a collection of music or songs which are similar to the new internet radio stations that we presently enjoy. Nowadays, with the huge collection of music on the internet, and ease of file sharing and downloading, increased concerns among artists with regards to royalties is often observed.
Pandora was started by Will Glaser & Tim Westergren. Pandora began its business operations in 2000 with 2 million dollars, and was headquartered in Oakland, California. During the years of 2009 to 2011, it faced numerous difficulties and incurred losses. Initially, Pandora offered its facilities only in Australia, New Zealand, and the United States. In the beginning, Pandora started as Savage Beast Technologies with the notion to produce distinct, personalized radio stations. In 2001, the
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has created a type of radio that utilizes fundamental properties and qualities of music to create stations and then adjust playlists instantly in real-time based on the specific response of each radio listener. Pandora enables its users to select genre, artists or songs according to their choices. So, essentially, it is a personalized radio station. “The Music Genome Project is its personalized playlist generating system and has been built to select songs tailored to an individual's music tastes” (www.weebly.com). “The Music Genome Project and Pandora’s own playlist generate algorithms form the technology foundation that enables it to deliver custom-made radio to its listeners” (www.seekingalpha.com). The company computes numerical algorithms to gather and collect the genres classified by the Music Genome Project, with distinct and joint feedback to recommend songs and construct