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Perfect Fit By Lyndsay Mcgregor Analysis

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The article titled Perfect Fit written by Lyndsay McGregor, discusses the issues and challenges of having poor fit in children’s wear. In the article buyers from various children retailers talk about how often it happens when they place large orders for children’s wear at trade shows, afterwards when the shipment arrives the size that was ordered does not fit the group of children they had ordered for. For instance in the article a retailer orders a bulk of “size 4 T-shirts that ended up looking like a knee length dress on a tall 5 year old.” Since there is no standard sizing in children’s wear a lot of retailers lose billions of dollars from markdowns and returns. Children of the same age vary in sizes which causes much difficulty for manufacturers

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