ipl-logo

Persuasive Essay: Covergirl's Advertising Campaign

1069 Words5 Pages

Covergirl’s Advertising Campaign Women all over the world wear makeup all for many different reasons. Some women can’t even leave the house without it. A popular and well-known brand of makeup, Covergirl, uses young and beautiful women that are always smiling and having a good time in their commercials. These advertisements target women to buy their products. These advertisements send a message to women that their makeup will make them more beautiful and therefore happier. I don’t believe this, makeup alone is not going to make you happier in life. Beauty may aid in making a person happy, but materialism is not a concrete factor to base happiness from. I will prove that materialism will not make you happy and how the advertisements may actually create negative effects with research I have find from professionals. John F. Schumaker argues that people …show more content…

Crusius. "Chapter 12/The Happiness Conspiracy: What Does It Mean to Be Happy in a Modern Consumer Society?" The Aims of Argument: A Text and Reader. By Carolyn E. Channell. 7th ed. New York, NY: McGraw-Hill, 2011. 357-60. Print.
Serdar, Kasey L. "Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard." Westminster College: A Private Comprehensive Liberal Arts College in Salt Lake City, UT, Offering Undergraduate and Graduate Degrees in Liberal Arts and Professional Programs, including Business, Nursing, Education and Communication. Westminster College, n.d. Web. 16 Oct. 2014. <http://www.westminstercollege.edu/myriad/index.cfm?parent=...&detail=4475&content=4795>.
Swinson, Jo. "False Beauty in Advertising and the Pressure to Look 'good'" CNN. Cable News Network, 10 Aug. 2011. Web. 14 Oct. 2014.
Wallen, Daniel. "7 Reasons Why Materialistic Stuff Doesn’t Lead To Happiness." Lifehack RSS. Lifehack. Web. 16 Oct. 2014.

Show More
Related
534 Words | 3 Pages

This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.

Read More
451 Words | 2 Pages

The advertisement also uses logos to give the views a reason to buy the CoverGirl foundations and powders. CoverGirl is convincing the viewers that the foundations and powders are “one size fits all and a lightweight coverage that is made to fit you”. Also using Queen Latifah is another form of logos. CoverGirl is indirectly saying that CoverGirl products such as foundations and powders are for any women, any skin type and any ethnic backgrounds. CoverGirl is trying to show that the viewers can trust CoverGirl

Read More
805 Words | 4 Pages

This constant fixation on physical perfection has created unreasonable beauty standards for women, ones we cannot possibly achieve on our own. Such standards permeate all forms of popular media, particularly fashion magazines and advertisements. Women are bombarded with the notion that we must be thin in order to be desirable. These images project an

Read More
277 Words | 2 Pages

Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”

Read More
344 Words | 2 Pages

There are many techniques people use to sell their products. Since there are tons of makeup brands the makeup industry is very competitive. Covergirl advertisements use variety of propaganda techniques such as testimonial, name-calling, and card stacking. Testimonial is a very popular technique used in order to sell their products. Covergirl use one well-known celebrity in their commercial, Ellen DeGeneres.

Read More
1444 Words | 6 Pages

Web. 18 Oct. 2015.

Read More
1000 Words | 4 Pages

In the bottom right corner, in small, grey print, is the grey hashtag, “#allbodiesarebeautiful.” That hits the nail on the head for the viewer and Olay. Not only does it encourage women to think of themselves as beautiful no matter what they look like, but it encourages them to share it on social media. After a woman sees the ad, she might head to social media and say some positive things about Olay. Since she posted her positive words to social media, a lot of people are going to see it; the people that see it might repost it and their followers are going to see it, and so on.

Read More
1917 Words | 8 Pages

It has been noted that the body size of women portrayed in mass media has been steadily getting smaller (Park 2005). There are particular messages associated in the manner body weight is showcased in media; media celebrities are viewed as the epitome of success and social desirability. Their body and beauty have often been associated with their success chart. This phenomena is apparent in thin-ideal media. The word “thin-ideal media” refers to media that contains noticeably thin female characters, which is likely seen in fashion magazines and television programs.

Read More
670 Words | 3 Pages

Shalisa Davis Dr. Elizabeth Steere English 1101 16 October 2014 MAC has the power Ads about make-up are everywhere women turn. Advertisement takes the ability for the general public to think for themselves and dangles the possibility of a picture perfect image in front of them. By changing their targeted audience’s perspective advertisers are effortlessly redefining what a perfect woman should be through stimulating advertisement.

Read More
1421 Words | 6 Pages

Dr. Lyubomirsky says that we tend to get accustomed to the things that make us happy, such as marriage, relocation, job changes, and purchase of a new house or car (48). It is considered short-lived and applies not only to physical objects but any new circumstances or events. The study of happiness has shown that marriage, new house or car, promotion, makeovers, etc. does make us happy, but only for a short period of time, which is a hedonic

Read More
1734 Words | 7 Pages

Grabe, S., Ward, L. M., & Hyde, J. S. (2008). The role of the media in body image concerns among women: a meta-analysis of experimental and correlational studies.  Psychological bulletin, 134(3), 460. • This book is useful because it highlights the roles that the media plays in body images. This therefore important because it is of concern among women.

Read More
493 Words | 2 Pages

Almost immediately the person witnessing the ad compares them self to person and thinks they need that beauty product to look exactly like this photo shopped actor. It is false advertisement but it has the effect to get to us.

Read More
423 Words | 2 Pages

Most of the commercials from beauty products present idealized images of the human body. Beautiful model have been hired to be the ambassador of their product where they are very attractive,

Read More
1156 Words | 5 Pages

Dr. Margotta has said that “social media, selfies, photo-shopped magazine covers all contribute to a society with an increasingly unrealistic view of human beauty and the human form.” (‘Human Barbie’ trend fueled by social media, body dysmorphia, experts say) . Social media has other ways of impacting our body image. Instagram stars can be seen as the new celebrities with their flashy clothing, slim bodies, and perfect features it is likely that women aspire to be like them. Essena O’Neill who has now quit Instagram despite her stardom revealed what it was like to be in the public eye.

Read More
1584 Words | 7 Pages

The essential standard for one’s living is being happy which is found in different forms and differs among individuals. It can be associated with purchase of inanimate objects or with someone else that one is associated with. On the whole, consistent feelings of happiness may be determined by individual factors as well as environmental factors. The importance of happiness is apparent in numerous life domains. In a meta-analysis of the literature with adults, Lyubormirsky, King, and Diener (2005) found that happier individuals lived longer, earned more money and were more productive at work, and reported more satisfying interpersonal relationships.

Read More

More about Persuasive Essay: Covergirl's Advertising Campaign

Related Topics

Open Document