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Persuasive Essay: Covergirl's Advertising Campaign

1069 Words5 Pages

Covergirl’s Advertising Campaign Women all over the world wear makeup all for many different reasons. Some women can’t even leave the house without it. A popular and well-known brand of makeup, Covergirl, uses young and beautiful women that are always smiling and having a good time in their commercials. These advertisements target women to buy their products. These advertisements send a message to women that their makeup will make them more beautiful and therefore happier. I don’t believe this, makeup alone is not going to make you happier in life. Beauty may aid in making a person happy, but materialism is not a concrete factor to base happiness from. I will prove that materialism will not make you happy and how the advertisements may actually create negative effects with research I have find from professionals. John F. Schumaker argues that people …show more content…

Crusius. "Chapter 12/The Happiness Conspiracy: What Does It Mean to Be Happy in a Modern Consumer Society?" The Aims of Argument: A Text and Reader. By Carolyn E. Channell. 7th ed. New York, NY: McGraw-Hill, 2011. 357-60. Print.
Serdar, Kasey L. "Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard." Westminster College: A Private Comprehensive Liberal Arts College in Salt Lake City, UT, Offering Undergraduate and Graduate Degrees in Liberal Arts and Professional Programs, including Business, Nursing, Education and Communication. Westminster College, n.d. Web. 16 Oct. 2014. <http://www.westminstercollege.edu/myriad/index.cfm?parent=...&detail=4475&content=4795>.
Swinson, Jo. "False Beauty in Advertising and the Pressure to Look 'good'" CNN. Cable News Network, 10 Aug. 2011. Web. 14 Oct. 2014.
Wallen, Daniel. "7 Reasons Why Materialistic Stuff Doesn’t Lead To Happiness." Lifehack RSS. Lifehack. Web. 16 Oct. 2014.

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