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Advertisement Analysis: An Ad Description Of Like A Girl

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PART ONE: Ad description of Like a Girl’
The advertisement is an online video done by Always; a company that makes sanitary pads for adolescent girls. The advertisement uses the phrase that has been used as an insult for ages while attempting to turn it into a celebrated statement. Over centuries, weakness and vulnerability have been associated with the female gender hence the term, "like a girl." However, the developers of the advertisement set to prove that perception wrong and convince the world that girls can do as much as boys, if not better (Akestam, et al, 2017).
In the ad, men women and boys are interviewed. The interview is conducted by an award-winning actor, Lauren Greenfield. Lauren asks the interviewees to do some physical actions …show more content…

At this stage, concern on body appearance and imaging is at its peak due to the interest in opposite sex and the need for personal identity. Advertisement is a word that means the process of making a product or idea appealing to a target market by exaggerating its superiorities and diminishing its inadequacies. The constant desire for adolescents to improve their external appearance has provided a fertile advertisement ground for cosmetics and clothing industry and it forms the basis of this …show more content…

L., & Dittmar, H. (2005). Body image and self‐esteem among adolescent girls: Testing the influence of sociocultural factors. Journal of research on adolescence, 15(4), 451-477.
• This give an overview of what the body image means to the adolescent. This book will help in understanding the main topic well.
Grabe, S., Ward, L. M., & Hyde, J. S. (2008). The role of the media in body image concerns among women: a meta-analysis of experimental and correlational studies. Psychological bulletin, 134(3), 460.
• This book is useful because it highlights the roles that the media plays in body images. This therefore important because it is of concern among women.
Marcus Reker, K. B. (2016). “Why Can’t Run ‘Like a Girl’Also Mean Win the Race?”: Commodity Feminism and Participatory Branding as Forms of Self-Therapy in the Neoliberal Advertising Space.
• This source is about the ad. It will therefore help in getting more information about the ad.
Myers, P. N., & Biocca, F. A. (1992). The elastic body image: The effect of television advertising and programming on body image distortions in young women. Journal of communication, 42(3), 108-133.
• This is a book about media and body image. It is therefore useful because it will give insight into why the media is important in body

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