Milk has become a staple of the healthy American diet; it has not been challenged until the wake of the twenty-first century when the alternative milk market took off, and questions began to circle of the true legitimacy of cow's milk being a necessity within the American diet. The milk industry’s implementation of slanting within advertisements preaching health seen on the television and within schools causes more harm than good as they have become unnecessary and outdated within today’s society, a misleading representation of what a healthy diet looks like, and a truly unhealthy path being promoted as it is not a something meant to be naturally consumed by humans. Before the boom in production from WWII, the milk industry was a more domestic market with trading between small domestic dairy distributors. This …show more content…
(Supreme Court Pennsylvania, 1939). This is important because before the mass production of dairy, cow’s milk consumption was a light but common in the household. Though after the boom of consumption from soldiers of WWII, there was a large surplus that rocketed the dairy industry the mass advertising seen today.
Considering the time (1970’s) in which the advertisement campaign “Got Milk” began, there has been a lot of changes in the dialogue about health within the American public. The idea of the healthy “American diet” began to really take hold during this time as there was a desperate need for patriotism during the wake of the Vietnam war and tensions with the USSR. Being able to get behind something as a nation in any way possible was a boost of morale the people needed. The idea of needing small and big things to unite us as a nation has become no longer a necessity; however, the ideal of the over-zealous patriot can still be seen within culture today. The blind acceptance of the advertisements is no longer something the American public takes part in, as now technologies and access to information