Air pollution is killing people, though many are not aware of the huge issue that it is. Fighting for Air is a documentary that brings to light shocking evidence showing how cars dramatically increase air toxins. This scientific text used many persuasive communication methods such as ethos, pathos, and logos. Many God and devil terms are used to draw lines between good and bad actions. Techniques such as polarization and personal responsibility target the moral standing of citizens who do not help find a solution. Throughout the process, the research team constructs a narrative for the world using this one street of air pollution.
The air quality film Fighting for Air highlights an experiment that took place along Kings Heath in Birmingham, England, UK. “TV Scientist” Dr. Alexander van Tulleken produced the documentary with the British Broadcasting Corporation, who aired it the beginning of January 2018. The primary audience is the UK, as Dr. Tulleken addresses the country directly; however, comments are often made regarding the world and mankind. The research done applies to urban cities across the globe. The study was conducted to
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He feared that the removal of vehicle traffic would substantially decrease his business, as most pedestrians do not purchase large perishables walking through town. Dr. Tulleken and some of the other volunteers singled him out and often talked negatively about his opinion. The group consistently explained that Hems concerns were not large enough and that he was not helping solve the problem. Tulleken used his positive attitude and appeal to convince people and children that they should be on his team. During his school assembly, his enthusiasm and encouraging cheers persuaded the children that they are a team and that “we” need to make a change. This fed into the personal responsibility the citizens felt as they wrestled with their air quality