“Philadelphia Foods LGTE is a social business set up by a coalition of philanthropists from different professional backgrounds. Our mission primarily is to ensure that each child’s fundamental human right to adequate daily nutritional food is realized for the enjoyment of all other rights and also to stimulate the potential for human capital development which is key for economic development.” The outline of Philadelphia Foods LGTE business plan would be reasoned along the following “nine questions every business plan should answer”: Who is the customer? Philadelphia Foods LGTE customers will be categorized into two groups which are consumers (end users) and businesses (distributors, donor agencies, and local governments). The consumers …show more content…
There are variety of pricing strategies such as markup, vendor, psychological, competitive, Keystone, multiple and discount pricing, but not all these strategies will be applicable to a company like ours because profit is not our primary objective, therefore, our focus will be on multiple pricing which involves selling more than one product for one price, such as daily pack of yoghurt and cookies for 5c which is less than NGN20 (Hudson, 2017). How will the product reach all the identified customer segments? The methods we will adapt to help us reach our target audience are as follows: we establish retail and wholesale outlets followed up with direct sales. We will also partner with social workers in rural communities to introduce multilevel sales strategy. Community enlightenment and retail opportunities will be offered at enlightenment workshops. How much does it cost (in time and resources) to acquire a …show more content…
This can be reflected in our cost, revenue, and marketing. 3) Finally, provide an “elevator pitch” that you can use to “sell the business idea” to others in 60 seconds or less (the time it takes to ride down a few floors in an elevator). Philadelphia Foods LGTE is a registered social business and the initiative behind our products (Supa yogurt and Supa cookies) was derived from our name which has its root in a Greek word meaning brotherly love. Our main customers include children under age 5 suffering starvation and malnourishment, with subordinate markets consisting of businesses representing distributors, donor agencies, and local governments. We offer lifesaving products called Supa cookies and Supa yogurt with a patented formula that provides deprived children required daily nutrients. Our quality is inimitable, and we are partnering with people like you to save a soul. UNICEF has granted us the right to use their logo in all our campaign because they love what we do and we to look forward to the prospect of licensing others to use our formula. Sources: Hudson, M. (2017). Retail Pricing Strategies to Increase Profitability. Retrieved on March 8, 2018, from