ipl-logo

Phoenix Power Gap Analysis Paper

844 Words4 Pages

Introduction Phoenix Power’s high rates already makes them highly disliked by their customer base. Once the proposed rate increase goes into effect it is going to anger the consumers to a further degree. Phoenix Power is prepared to notify their clients of the upcoming increases but in the form of an advertising campaign. Implementing a public relations method to deliver Phoenix Power’s message will be better receptive by their client base. Public Relations Strategy It would be in the best interest of Phoenix Power if they dedicated their available resources, finances, and time to a well-developed public relations strategy over advertising. The company is already branded with negativity from the public and more advertising is not going to alleviate those opinions. I do agree with Phoenix; they should notify their customers of the surge in pricing. However, this message would be better accepted by the public if it took the form of an earned media article instead of a paid media advertisement. According to Michael Levine, publicist and author of Guerilla PR, he stated that “depending on how you measure and monitor, an article is between 10 times and 100 times more valuable than an advertisement” (Wynne, 2014). The price increase is not Phoenix Power’s only problem, the new plans to construct a nuclear …show more content…

79). Phoenix Power’s current priority is trying to find the most ideal method to deliver the news of the impending rate increases. The gap analysis also helps pin point major problems and takes the initiative to suggest possible solutions to those problems. When Phoenix Power was well aware that their client base was unhappy with the high rates they tried to distribute an advertising campaign that involved tips and tricks on how customers could save on energy costs. This would be an example of gap

Show More
Related
1745 Words | 7 Pages

While this high-priced the agency massive earnings smart the agency shortly response and marketing efforts to exhibit that their primary issue was once the safety of consumers. This lead to many loyal customers staying with the agency and they have been able to regain the misplaced market share. With this instance the scenario looked very oblique and yet the organization used to be capable to use advertising techniques to reduce the blow from the recall and obtain back the market shares that they lost. Just goes to show that appropriate advertising can restoration any problem a organization may additionally

Read More
856 Words | 4 Pages

As a result, there is no nuclear energy supply in Alberta, which paves the way for nuclear energy to fill the large gap in sustainable energy supply in

Read More
1117 Words | 5 Pages

They are having second thoughts. In addition, the costly price of nuclear power plants and nuclear inflexibilty, meaning it has slow start up and shutdown hours. Finally, as I mentioned before, nuclear waste, a very hazardous

Read More
593 Words | 3 Pages

When dealing with nuclear energy one small thing could kill them with one mistake. When they are dealing with new forms of energy they are dealing with unknown variables that could be catastrophic with one miscalculation. When installing these forms of energy they can be dealing with one or both of the same risks previously mentioned. In

Read More
412 Words | 2 Pages

Nuclear Power Plant in Denver Nuclear power plants are very eco friendly since they emit fewer greenhouse gases during electricity generation than coal or other traditional power plants, and they do have a relatively low operating cost. They also have a large power-generating capacity able to meet industrial and city needs, but there are far more cons than pros when it comes to nuclear power plants, specially if you're talking about making one in Denver (a highly populated city). Nuclear power plants may have a relatively low operating cost, but it sure is not cheap to actually build one. and mining uranium hasn't even been taken into consideration.

Read More
1793 Words | 8 Pages

Public relations include building company's image in buyers' mind by hoping to translate feelings of goodwill into sales such as sponsorship etc. Use of incentives called sales promotion such as discounts, coupons, contests, special display or rebates etc. The major goal of promotion is to influence customers to consume a product or brand (Peter & Donnelly,

Read More
413 Words | 2 Pages

One of the top economist, Jeremy Rifkin, said regarding conventional nuclear power plant that “it’s over” from a business point of view (“Jeremy Rifkin: Five (actually 6)..”, 2014). Yet, little is known about a similar nuclear power lurking in the background; a thorium based, instead of traditional uranium, nuclear reactor. Several experts have explained that thorium based nuclear reactor is significantly better than uranium based ones to the extent that it is “touted as The Answer to our energy needs.” ( Zerbisias, A., 2011) But with a thorough analysis of how thorium reactors work, would this be a positive endeavour for investors?

Read More
855 Words | 4 Pages

Soon, I plan to circulate a bulletin to all departments soliciting assistance from current employees who have experience in marketing and advertising who wish to help on the campaign to change this companies image. Our department is dedicated to rebuilding our relationship with local media representatives, who typically want to report on negative or exciting topics. We will be responsible for supplying them with current information on events and collaborations with our community outreach

Read More
1215 Words | 5 Pages

This form of communication can be extremely affective in achieving the major objectives set by the organization. b. Advertising is considered as the major tool of increasing consumption. There will be always a market segment that does not know much about the services the particular facility offers. Thus, marketing campaign prospects and brochures or any other kind of advertising may be a great tool for consumers to form an opinion.

Read More
925 Words | 4 Pages

In order to capture the awareness of our potential customers, we have to start from advertising by using coupon on the newspaper and our main webpage. This is mainly to increase our customer number and to increase our sales rate while remaining low cost. After releasing coupon, customer should have tested our product and starting to evaluate our product, this will lead to another promotion technique which is viral marketing. Viral marketing is where the customer relay their message to other on the Internet and in the form of commendation or complain toward our company, this can be both positive and negative and we have no control upon it but it is

Read More
759 Words | 4 Pages

RePower Paid Media Approach Advertising will support RePower’s overall sales and growth efforts, driving visibility for the brand overall and amplifying favorable stories and positive mentions. The following offers a starting approach, and will be evolved with clarity on critical parameters such as budget, geographic priorities within priority states, etc.

Read More
1954 Words | 8 Pages

With some plant retirements expected, “we’re going to have to replace those with something and of course nuclear is an option that is more feasible for a company this size.” Conclusion: Although mergers and acquisitions are used as ways for fast growth for a company however, given the aforementioned unsuccessful examples they may turn out to be a lethal experience. Thus, a complete and thorough analysis of factors such as economies of scale, complementary resources, Industry Consolidation, growth etc. has to be conducted in order to at least account for the accompanied risks that come with such a process.

Read More
3178 Words | 13 Pages

Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness

Read More
916 Words | 4 Pages

Reflective One important factor in the understanding of how learning occurs is reflective practice. The use of reflective is to think carefully about something, by thinking carefully the understanding of individual increases. According to Oxford English Dictionary, 1992, reflective is the action of turning back or fixing the thoughts of some subject, meditation, deep or serious consideration the mode, operation or faculty by which the mind has knowledge on itself and its operations, or by which it deals received from sensation and perception.

Read More
3247 Words | 13 Pages

2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.

Read More

More about Phoenix Power Gap Analysis Paper

Related Topics

Open Document