Pinterest is a huge traffic driver. No one disputes that. It’s fun, it’s visual and it can really help build brand recognition. It’s also a great driver of ecommerce traffic, with 70% of users reporting that they go to Pinterest looking for items to buy. But, is Pinterest bringing in sales for you? Is it possible to know?
Easy Ways to Tell if Pinterest is Generating Leads and Sales for Your Business
Hubspot-Pinterest-Leads We’re all for keeping things simple. We use HubSpot for most of our online marketing, and the software makes it so simple to see where our leads and new customers come from.
Tracking Leads from Pinterest
If you’re not using HubSpot or other tracking system, you can still use Google Analytics (assuming you have it set up on your website) to
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Verify the goal to see how the last week would have looked if you’d been running the goal then, or just click “Create Goal.”
Now, you will be able to see the source of any sales completed on your website by going to Conversions>Goal>Goal Flow in Google Analytics. You can look at the date of the sale completion compared with your orders placed on that date for a hint at how much revenue Pinterest is bringing in.
If you want to track exactly how many dollars are coming in from Pinterest sales, that’s a little more complicated. For a service company like ours, we’ll stick to HubSpot and simple Google Analytics. But, we’re happy to help you set yours up. Contact us today!
Leads and Sales Don’t Tell the Whole Story
It is helpful to know how many leads and sales are coming in from Pinterest, but that’s not the whole story. Social media is also helpful at building brand recognition, creating future demand (pin now and buy later in-store) and networking with other businesses. It might someday also evolve into an effective platform for customer service, as has Twitter. So, if you’re not seeing the leads and sales you want, don’t be too quick to give up – especially if you enjoy