For the longest time, food has been a catalyst for many human behaviors. Some of these behaviors can be directed towards the type of food that has been consumed—comfort foods, fancy foods, finger foods—as it affects the person. With the use of the internet many of these recipes can be accessed and learned. This is especially true for websites that primarily utilize graphics in their designs. Over the years, some websites such as Kraft and Pinterest gain an audience and website traffic by creating most of their content. It is through their content, for any such occasion, that these two websites manage to gain a trusted reputation for delivering original content to their target audience. All throughout history, cookbooks have been a source for …show more content…
However, despite the differences between both the website and its programming on television, the television programming and the website both utilize how-to recipes and a showcase of competitive TV shows. This is not to say that either the website or the channel have lost their heart, but instead have managed to find a broader audience range. As for the design of Pinterest, it is a website that mainly utilizes graphic images. Unlike the appeal of Kraft, its appeal derives from its uniqueness in organization and content marketing. Pinterest, on the other hand, already has available content marketing at its disposal. However, what makes both the websites truly shine is their use of …show more content…
Content marketing is solely defined as, “a strategic marketing decision based on producing and distributing valuable, relevant, and consistent content for a well-defined audience to drive customer action.” In a way, Pinterest uses this is by distributing the content a creator will make and create boards (photo albums) that appeal to the audience’s needs and wants while at the same time creating a nice aesthetic. As has been noted, photos and visuals of the content can attract an audience into viewing more of the content