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Pinterest's Marketing Strategy

1222 Words5 Pages

Sales, please.

Your small business needs more sales to stay open. And it’s vital that your team focus on a strategy now, rather than later.

Social media is an effective method to to grab the attention of your target audience. Moreover, Pinterest lets your consumers connect visually with your products.

“At its core, Pinterest is a community of users looking to find, share and save beautiful images that inspire them, give them ideas for crafts or meals, and help them discover products they want to buy,” writes Mark Macdonald at Shopify.

Learn why Pinterest is the best option for your bottom line.
Why Pinterest
Research shows that “the average order value of sales coming from Pinterest is $50.” That’s higher than any other major social platform. …show more content…

You can create multiple boards based on shopping patterns, consumer interests, or even holiday trends.

Consider this social media platform the new form of window shopping. It’s up to your team to display what’s best about your services and overall brand.

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“Most people save or pin things on Pinterest in order to get ideas for future purchases, so if you are selling something online, you should have a well-established Pinterest presence. This is especially true if you sell physical items like apparel, accessories, gadgets, and the like,” states Chandru Rao, a researcher and writer at Around.io.

Work with your team to develop a Pinterest sales strategy. Monitor prospective customers’ habits and build awareness for your brand.

It’s time to incorporate Pinterest in your small business plans.
Tips to Drive Sales
Beyond brand interest, Pinterest is capable of persuading customers to make purchases. Below are five tips to get you started.

1. Use Rich Pins
Rich pins allow small business owners to include additional information to images. These enhanced pins offer you the chance provide consumers with real-time pricing and …show more content…

This also goes for images on your blog posts and other pages throughout your website,” writes Kristi Hines, a contributing editor for Social Media Examiner.

Embrace rich pins. Give your customers a better perspective of your services.

2. Tell A Story
Storytelling is essential in sales. Stories engage people in conversations and spark interest in new concepts.

Old sales tactics don't work anymore. They centered around feeding consumers boring information, like features and dimensions.

Nowadays, customers want to know exactly how products will benefit them. And they want it told in a fun manner.

For instance, Lowes set a Pinterest board dedicated to gardening tips. Consumers receive timely content and direct links to the home improvement store’s products.

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“Be the celebrity expert in your space. Post content that makes you the expert in your space. Think in terms of providing information based on what you know and the service your business or products offers,” writes Entrepreneur contributor Grant Cardone.

It’s vital to think like a consumer. Would you want someone bombarding you with

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