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Prescription Tv History

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Subscription television is a recession-resistant industry. Regardless of economic conditions, consumers like to enjoy video content. Yet, the television market in Switzerland is highly competitive and has experienced significant disruptions. The industry has transformed from strictly cable analog delivery to a whole host of television delivery services: digital cable, internet protocol television (IPTV), and over the top (OTT) television. In addition, the services are viewed in real time, time delay, on televisions, and all types of mobile devices. This evolution is great for consumers. They get to choose what they want, when they want, tailored to their needs. Thus, companies must offer the appropriate content and delivery options, …show more content…

It needed more knowledge. BI involves four essential, synergistic, and hierarchical capabilities that reflect the progression of raw data to information to knowledge. The capabilities include (1) organizational memory, (2) information integration, (3) insight creation, and (4) presentation. The marketing database from the mid-2000s was the early beginnings of UPC’s organizational memory. The database contained just a fraction of the customers’ encounters. Yet, for organizational memory to really exist and to maximize the effectiveness of BI, the firm must capture and store enterprise-wide data generated from doing business-- operations data, financial data, employee data, etc. Data must be logged and saved for it to have any potential to be of …show more content…

This moved UPC into the second capability, information integration. UPC had the power to link disparate data from a variety of sources. Yet, management realized that even though the company data was now integrated, UPC was missing a crucial data set: customer attitudes. It is well and good to have hearty operational data, but without customer feelings and positions, the company would not know what drove customer behavior.
UPC was inventive when it recognized it could tap into existing customer contact points by quantifying the content of conversations at the call centers, technical help desks, and sales transactions. The most important thing to know is how is UPC meeting customer expectations, so the company resourcefully thought to simply ask the questions, directly to the customer. “What is important to you?” “Where can we improve?” This feedback has been essential to enrich the customer

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