Benefits Of Project Management

Project Management is an area of study that has many relevant applications within the marketing industry yet there is very little emphasis placed on it. If Project Management were to be applied to marketing Metrics would soar and timelines would shorten. Teams would deliver newer and better campaigns with increased efficiency and less hassle. This would go a great way towards increasing the competitive advantage of any marketing initiatives. This way a company could achieve more deliverables from their marketing teams without having to hire additional talent.

By incorporating sophisticated project management tools a firm stands to reduce overhead and will facilitate optimal resource management via tracking real-time capacity by using collaborative

Each campaign requires planning and effective execution to ensure that the campaign is successful. Marketing professionals tend to focus more on the creative element and are weak at the basics of project management like balancing a budget, creating schedules or managing tasks.

Project Management in the creative process is often overlooked yet it is the driving force behind any venture. Project management is the skills, tools and management processes required to undertake a project successfully (Westland, 2006. Effective project management can push a project to the fullest of its potential, creating work that surpasses the wildest of expectations. In the end a vision without the ability to execute is probably a hallucination (Case,

In the past marketing agencies worked on a more functional (Silo) based plan however with changing trends more cross functional teams are being utilized. In today’s marketing world where creative content is so intertwined with production, it doesn't necessarily make sense to have so many separate silos. More agencies are replacing those silos with cross-functional teams, headed up by project managers or defined producer chains.

Strong project managers have always been needed in the agency, there may not have been clearly defined PMs, but there was always project management responsibility. It just wasn't always clear who was ultimately responsible for the entire project. Account people did one part, the creative director did another and production finished it out. This is why traffic control is so important to the workflow of a project.

Project managers have become a necessity to create a consistent pulse maintaining, guiding force in the agency. They also help to free up your key players. When you have dedicated project managers, creative’s have more time to create and account people have more time to spend on planning and strategy and so