ipl-logo

Propaganda In Crest Pro Health Commercial And A Colgate Total Commercial

594 Words3 Pages

Propaganda is used by many companies to promote their services, products, and or ideas. Such propaganda techniques are used in all commercials such as a Crest Pro-Health commercial and a Colgate Total commercial. In these particular commercials they both use several propaganda techniques such as bandwagon, plain folks, card stacking, weasel words, and glittering generalities. All of these are used in order to persuade viewers to buy their product as well as promote it. Bandwagon – advertisers purse suede people to purchase the product by stating that everyone is buying it or that it had worked for everyone else why wouldn't it work for you. This technique is used in both commercials it is also used in the same way. Plain folks – this technique trust to persuade viewers by telling them that they are everyday people just like the viewers. This technique is also common and effective because when you were seeing that there are everyday people that use this product they feel like they belong. …show more content…

They tried to divert attention from the issue. This technique is used more in the Colgate total commercial as opposed to the crest Pro health commercial. They do this by avoiding to mention all of the hidden things that might go along with the product. For example the person in the Colgate ad states that she saw a little peanut in the scene and her dentist said to switch her toothpaste to Colgate in order to fix the problem. What he might have failed to mention is that there could be a different reason to why her gums were

Show More
Related

Compare And Contrast Two Superbowl Commercials

561 Words | 3 Pages

Two Superbowl commercials that were persuasive were the skittles commercial and Mr.Clean commercial. These two commercials got the point of the product. Both of the commercials showed the product and what's it used for. They also both used something to the watcher's attention. The two commercials also used some humor to make the watcher stay and watch the commercial while they're showing the product.

Read More

Persuasive Commercials During The Superbowl

594 Words | 3 Pages

Or the companies may make the commercial weird, so that there is no forgetting it. By making the commercial more memorable, that can make people use or buy that certain companies' products. One of the commercials was on during the Superbowl, was the Tide commercial. In this commercial, they used well known people such as Jeffrey Tambor and Rob Gronkowski. The company Tide, used these people to "sell" their product to the audience.

Read More

A Rhetorical Analysis Of A Gatorade Commercial

692 Words | 3 Pages

Advertising has become one of the most influential and effective tools that business uses to promote their products. They have one purpose, and that is to persuade viewer into purchasing their product by making their product appealing. The advertisement I chose to analyze is the Gatorade “Sweat It. Get It”. The content of this ad is “You have to burn some to earn some” or “You have to take action for extraction” This one minute commercial stars a cashier at a gas station, and a typical person buying Gatorades.

Read More

Rhetorical Analysis Of A Infomercial

424 Words | 2 Pages

The comedy in the infomercial is what made the ad funny and comfortable to watch rather than disgusting and uncomfortable. The ad makers brought a guy dressed as a prince and a unicorn that is popping ice cream to explain to use how the squatty potty benefits the audience and how it is used. They show their audience how squatty potty helps the unicorn poop soft and smooth ice cream instead of rocky road. The humorous in this infomercial made

Read More

5 Gum Ad Analysis Essay

1112 Words | 5 Pages

The 5 Gum advertisement has a clever use of Logos. In the ads icy text the words continually get less and less transparent, which makes it seem that the longer the word s crawl across the page, the more intense the cold becomes. The letters become so cold that they eventually crack and bursts due to extreme cold and if the viewer thinks about the significance they will realize that this is most likely intended to a direct connection to the flavor of the gum. The gradually decreasing temperature of the words is directly related to the flavor of the gum getting better as the customer chews. Even the name of the gum, Aspect, is a nod to the flavor getting better as a customer chews.

Read More

Rhetorical Analysis Of Budweiser Clydesdale Ad

969 Words | 4 Pages

The commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation

Read More

A Rhetorical Analysis Of Panda Cheese Commercials

1656 Words | 7 Pages

Still being humorous, the commercial also uses ordinary looking people as a way to persuade the audience to buy their product. It tries to show the audience that it is a practical product by having the actors wearing regular clothes participate in events that many do from day to day such as: working, spending time with family, even stretching out to patients in a hospital. It uses ethos by implying that people like the audience are all going to be buying the cheese. With comical commercials like this they are able to involve the audience in advertising. One of the most powerful sources of advertisement is social media when people go onto a social media website like Facebook the most common genre of videos being shared and posted are comedy.

Read More

Ap Political Propaganda Examples

810 Words | 4 Pages

There are different techniques all companies use to target specific people into purchasing their products. Some of the different types are: glittering generalities, testimonial, name calling, plain folks, transfer, and card-stacking. Testimonial propaganda is when a famous and/or important figure endorses a product. This particular technique is often used by many companies to convince the many fans of the celebrity they are using to get their hands on whatever product they are advertising. This technique usually works because fans think that if their idol is using a product, they should be using it too.

Read More

Gatorade Ad Analysis Essay

578 Words | 3 Pages

In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In

Read More

Comparing The Audi And Mr. Clean Commercial

547 Words | 3 Pages

Have you ever wondered what makes a commercial more effective and attention grabbing then others? A good commercial persuades you to buy an object or do something for a cause. These commercials use several different ways to persuade you, like humor and empathy. The commercials that are going to be talked about in this essay are the Audi commercial about women's rights, and the Mr. Clean commercial. These commercials used two drastically different ways to persuade you to buy their products.

Read More

Compare The Bank Of America Commercial Appeals To Our Subconscious Mind

423 Words | 2 Pages

This commercial appeals to our subconscious mind because the character and us show that we can not live without money. Today

Read More

Textual Analysis Of A Commercial Essay

570 Words | 3 Pages

Commercials The advertisements which I observed, often followed a similar formula, an individual has a problem, and is often in a depressed state, then is offered the ability to consume the product or service, and concludes with a positive ending. Therefore convincing the viewer of the commercial to have a positive disposition of the product. Almost all of the advertisements had a distorted sense of reality, for example, the Lynx commercial I watched, it states that all you need to form a relationship was Lynx Australia, but it also say that you require confidence, I believe that it states this to make to commercial more believable to a general audience. The mood created in the commercial varies with the type of message they wish to put across to viewers, an example would be public service announcements, such as Worksafe.

Read More

Synthesis Essay On Advertising

967 Words | 4 Pages

Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

Read More

Key Techniques Used In Weight Loss Ads

646 Words | 3 Pages

The technique bandwagon is suggesting that everyone uses it and likes it. In this ad, it states that “most insurances accepted for visits”; this statement means that insurance companies allow and will pay for most of the program. On the other hand, the quote has the word “most “which mean not all, which can ruin the individual's bank account or their dream of becoming healthy again if it's too much for them to pay by hand. The second technique used in this ad is weasel words; weasel words are the use of vague qualifiers or disclaimers to mislead the consumer into thinking the product is better than it is. In this ad, it states that this program will aim and help the following areas such as; insulin resistance, medication-induced weight gain, food addiction, sleeping and eating

Read More

Rhetorical Analysis Of Colgate Advertisements

768 Words | 4 Pages

It shows before and after photos following testing of the product. The ad also tells us the toothpaste is clinically proven to reduce dental problems, showing us that it has been through clinical trials and is approved by the FDA. The commercial goes on to tell us that it is the only toothpaste that will reduce plaque by up to 98% and gingivitis by up to 88% along with being the only product to last for twelve hours. This advertisement broadcasts everyday issues that people have and just look at as normal then tells us the problems and how to fix them.

Read More

More about Propaganda In Crest Pro Health Commercial And A Colgate Total Commercial

Related Topics

Open Document