ipl-logo

Public Persuasion In The Us

704 Words3 Pages

A comparative analysis of selected examples of public persuasion in the U.K. & U.S.
Everyone sees what advertising is because it plays a huge role in each of our lives every day. Mass media advertisement has an influential effect on everyone, both inactively as well as actively. It is one of the largest industries in the world. Different companies will continuously try various ways to display their services and products. Being able to analyze an advertisement is important in order to discover its true meaning and to understand the intentions behind the advertisement.
There are numerous forms of advertising that can be used range from the Internet, the newspaper, magazines to radio, billboards and television. Print advertisements can be seen …show more content…

There is a cockroach seen emerging from a new born baby’s mouth. This vivid image is very eye catching so it will draw individuals to look at it and wonder about the meaning behind it. The main phrase used in the ad is bigger than the rest of the text. The slogan used in the advertisement is “There are no silver spoons for children born into poverty”. This phrase explains the image because it symbolizes the actual lack of a silver spoon. On the other hand, the cockroach depicts the complete opposite of what wealthy individuals have versus people living in poverty. The use of the phrase is also an indication that the advertisement is trying to appeal to an audience that has money. It is apparent that the advertisement is an effective use of persuasion because the image is supported by the …show more content…

This type of appeal is sometimes difficult to execute well due to the fact that people will need to understand the humor and how the advertisement is linked to the brand. Sometimes the actual humor used that catches the viewer’s attention could also distract the individual from remembering the ad or having an influence on their behavior. There are some types of humor appeals that don’t travel across different cultures. The culture will also dictate the type of humor used in advertising. Example, some humor appeals used in the United Kingdom and the United States: satire, irony, understatements, puns and jokes. It is also helpful when the viewers do not become

Open Document