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Public Persuasion In The Us

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A comparative analysis of selected examples of public persuasion in the U.K. & U.S.
Everyone sees what advertising is because it plays a huge role in each of our lives every day. Mass media advertisement has an influential effect on everyone, both inactively as well as actively. It is one of the largest industries in the world. Different companies will continuously try various ways to display their services and products. Being able to analyze an advertisement is important in order to discover its true meaning and to understand the intentions behind the advertisement.
There are numerous forms of advertising that can be used range from the Internet, the newspaper, magazines to radio, billboards and television. Print advertisements can be seen …show more content…

There is a cockroach seen emerging from a new born baby’s mouth. This vivid image is very eye catching so it will draw individuals to look at it and wonder about the meaning behind it. The main phrase used in the ad is bigger than the rest of the text. The slogan used in the advertisement is “There are no silver spoons for children born into poverty”. This phrase explains the image because it symbolizes the actual lack of a silver spoon. On the other hand, the cockroach depicts the complete opposite of what wealthy individuals have versus people living in poverty. The use of the phrase is also an indication that the advertisement is trying to appeal to an audience that has money. It is apparent that the advertisement is an effective use of persuasion because the image is supported by the …show more content…

This type of appeal is sometimes difficult to execute well due to the fact that people will need to understand the humor and how the advertisement is linked to the brand. Sometimes the actual humor used that catches the viewer’s attention could also distract the individual from remembering the ad or having an influence on their behavior. There are some types of humor appeals that don’t travel across different cultures. The culture will also dictate the type of humor used in advertising. Example, some humor appeals used in the United Kingdom and the United States: satire, irony, understatements, puns and jokes. It is also helpful when the viewers do not become

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Though most of the image consists of darkness, there is a little bit of light contrasting from the dark. The light colors in the background gives some happiness as well as giving an image of life. Logos also plays a great part in the advertisement by showing the statue of an angel giving CPR to the grave. The angel is representing the texts: “Help before it’s too late,” and “Attend first aid training.” The overall image that an audience gets from the angel giving CPR to the grave, is that it’s too late because the person in the coffin has already died.

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For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

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I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

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The Rhetorical device effectively communicated the message to the target audience because the ads show the author’s choice of words to convey a positive effect about Goldfish snacks.

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Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

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Persuasion. The act of making someone do something by giving them a good reason to do it. Beginning in the 19th century, advertising has been used to persuade humans to do or buy something. Many businesses use advertising when promoting their company to draw in more customers. Advertising allows these companies to use appeals to target the customers wants and needs persuading them to buy their products.

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This is the rhetoric pathos being used to make you hungry and thirsty. When people notice the billboard or commercial their mouth will water and their stomachs will growl wanting to be fed.

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These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

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