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Public Service Announcement Ads: Cyberbullying

1181 Words5 Pages

Public service announcement ads (also known as PSA’s) are ads directed towards the public that bring awareness to a certain cause or idea. “Nearly 43% of kids have been bullied online. 1 in 4 has had it happen more than once”. This leads me to the first PSA I choose which was a cyberbullying ad. This ad contains five young teen girls in total, three who are taking a photo of another girl, who appears extremely uncomfortable, and one more girl who is a by stander. The overall point of the ad is that cyberbullying is one of the leading causes for some mental health problems and even suicide among children at school. The main strategy this ad campaign uses is showing it not from the victim or attacker’s point of view but an outside perspective. …show more content…

This ad contains a bowl of popcorn with intriguing text that will make you think twice as well. The overall point of this ad is that unexpected things can happen in seconds which can lead to serious outcomes so it’s always a good idea to have basic first aid training. The main strategy this ad campaign is using is that something as harmless as popcorn as an attention grabber, to make a statement out of it and make you intrigued enough to read more. An example of this is that the text saying “50% TASTY DEADLY 50%” is a way to get you questioning about how popcorn can be deadly. But it’s as easy as choking on popcorn to die if no one is there with the proper first aid knowledge to assist you. A particular characteristic that enhances this ad is that a piece of popcorn is shaped as a skull outside of the bowl to represent the deadly aspect of the popcorn. Another piece that adds to this is the smaller text that reads “Apparently harmless things can kill in seconds. Get first aid training” with the logo underneath as well. This portion of the ad contributes to logic in that its facts and brings awareness to a specific first aid training brand. Overall this piece is encouraging everyone to get at least the necessary first-aid training to better prepare one for some inevitable emergency

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It is almost like this ad is screaming these words at you, which helps to pound these words into your head and influence your decision on what you will eat. This is true whether we admit we are influenced by the ad or not because, as Kilbourne says in his essay, “In spite of the fact that we are surrounded by more advertising than ever before. Most of us still ridicule the idea that we might be personally influenced by it.”

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