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Public Service Announcement Ads: Cyberbullying

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Public service announcement ads (also known as PSA’s) are ads directed towards the public that bring awareness to a certain cause or idea. “Nearly 43% of kids have been bullied online. 1 in 4 has had it happen more than once”. This leads me to the first PSA I choose which was a cyberbullying ad. This ad contains five young teen girls in total, three who are taking a photo of another girl, who appears extremely uncomfortable, and one more girl who is a by stander. The overall point of the ad is that cyberbullying is one of the leading causes for some mental health problems and even suicide among children at school. The main strategy this ad campaign uses is showing it not from the victim or attacker’s point of view but an outside perspective. …show more content…

This ad contains a bowl of popcorn with intriguing text that will make you think twice as well. The overall point of this ad is that unexpected things can happen in seconds which can lead to serious outcomes so it’s always a good idea to have basic first aid training. The main strategy this ad campaign is using is that something as harmless as popcorn as an attention grabber, to make a statement out of it and make you intrigued enough to read more. An example of this is that the text saying “50% TASTY DEADLY 50%” is a way to get you questioning about how popcorn can be deadly. But it’s as easy as choking on popcorn to die if no one is there with the proper first aid knowledge to assist you. A particular characteristic that enhances this ad is that a piece of popcorn is shaped as a skull outside of the bowl to represent the deadly aspect of the popcorn. Another piece that adds to this is the smaller text that reads “Apparently harmless things can kill in seconds. Get first aid training” with the logo underneath as well. This portion of the ad contributes to logic in that its facts and brings awareness to a specific first aid training brand. Overall this piece is encouraging everyone to get at least the necessary first-aid training to better prepare one for some inevitable emergency

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It is almost like this ad is screaming these words at you, which helps to pound these words into your head and influence your decision on what you will eat. This is true whether we admit we are influenced by the ad or not because, as Kilbourne says in his essay, “In spite of the fact that we are surrounded by more advertising than ever before. Most of us still ridicule the idea that we might be personally influenced by it.”

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Cady Barker Leann Garcia MA, Composition II 1 February 2023 State Farm Ad Analysis Convincing or persuading an audience to do something is one of the fundamental purposes of commercials and advertisements. The result is typically purchased with that program. To do this, marketers may produce commercials that showcase certain goods or services, offer discount coupons, or publicize flash deals. State Farm does a tremendous job with its commercials in those aspects. The Bath Bomb commercial specifically makes it easy to describe, uses an argument, proves the argument, uses strategic cues, shows the purpose, the importance of setup (body language), and shows American culture in the commercial.

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The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.

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From toys to cars, commercials and advertisements in general are aimed at numerous demographics. Soda commercials, on the other hand, are usually a bit more subtle about (though not necessarily less effective with) their aimed market(s); however, Dr Pepper 10 is a huge exception. Its ad campaign, specifically the "Dr Pepper TEN – Mountain Man" advertisement, throws subtlety, and some caution, to the wind, literally announcing its aims and using overblown imagery and sounds to back it up (Wall). Nonetheless, just as in some seemingly non-specifically focused diet soda ads, things are not necessarily as they appear; using a specifically focused, over the top advertisement, the "Dr Pepper TEN – Mountain Man" advertisement ironically attempts

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Due to the strong message proposed by this ad, the likely hood of someone paying attention to it is high. The ad describes what cigarettes do to your health in an appealing way. The logos ethos is so real about this advertisement due to the idea that if one smokes they will die. The gun with the cigarettes sends the message that cigarettes and bullets are equivalent to each other.

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The documentary utilizes visual, auditorial, and gestural modes to persuade the audience that soda is bad for you. The Fizz on Soda utilizes visual aids throughout the documentary. Some of these elements are historical images, soda clip art, and modern-day logos. The images displayed relate directly to the information being presented to viewers.

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For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.

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The "Spread popcorn. Not flu." advertisement effectively uses the association technique to convince people to get the flu vaccine. The advertisement targets parents of young children, who could easily associate the children in the picture with their own children. In the ad, young children are sharing a bowl of popcorn.

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Words such as, “suicide” and “murder” grab the attention of the viewer. “Smoking isn’t just suicide. It murders.” is also the only text in the entire ad besides the organization that created the ad. This prevents the viewer from getting lost in other text and not focusing on what is important.

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One of the challenges faced in this ad is inattention. Most people have seen numerous ads about the threat of sexual predators. Furthermore, many have become numb towards ads of this nature because there are so many of them. I think the ad is effective in confronting this dilemma because of the words included. The words, or caption, reminds the audience that there are more ways sexual predators can target children than just physical.

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