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Purpose Driven Marketing: Peoria's My Book (X-1)

1060 Words5 Pages

X-1 has created a simple product and made it the best in the market – waterproof, sweat proof, and weather proof audio devices. This product is marketed to many in water sports. X-1 has a unique background and is driven to create a product that is comfortable and dependable. Some of their attributes consist of ease of application, light weight, long term water emersion, and interchangeable ear buds for comfort. This allows X-1 to market to both genders and many outdoor enthusiasts. Critical Thinking and Application In today’s society, it is difficult to find a product or service that is unique to consumers. The market is flooded with quick-get-rich-schemes and companies trying to stay afloat with this ever changing environment. Yet, …show more content…

Partnerships with initiatives that help and benefit the communities and/or specific demographic groups are the true task behind purpose driven marketing. A very small non-profit organization in Peoria called Look. It’s My Book is an organization that was started to provide books to children. Their mission is to improve the lives of children through books and instill a lifelong love of reading. They feel all children should own a book. They provide books for free to kids who may be unable to purchase their own. This organization is backed by many companies but I have not seen and company incorporates Look It’s My Book into their marketing …show more content…

The five motivators by the rank of highest are physiological, safety, social, personal, and self-actualization. Secret purpose driven marketing fits into self-actualization by empowering women and promoting their product as a partner to them achieving their self-fulfillment, whether it is becoming the first female ski-jumper or by being a teen girl who stands up against bullying. LA Galaxy: Where Sports Marketing Is a Kick! What is the LA Galaxy “product”? LA Galaxy product is ticket sales for the major-league soccer games. To do this they must create an experience and grow their fan base. This can be done by many marketing strategies. LA Galaxy participates in many types of marketing initiatives to create a mix from social media, sponsorship, print, and media advertising, to name the basics. By doing this, they are connecting and reaching a larger participant group. Critical Thinking and

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