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Cv Case Study Marketing

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2.) Marketing communications objectives in the CVS case will be primary demand, where the company is trying to reach the HM consumers for the health and beauty needs of various products. CVS is not trying to have one objective, or selective demand specifically (Saylor Fundation, 2015). In reaching the target market of HM, the AIDA model will be evaluated by attention, interest, desire, and action (Saylor Fundation, 2015). The HM need to be made aware the products are available and this can be accomplished by reaching the group with social media such as Instagram, Twitter, and Facebook. The next step would be to use media to interest at least 25% of the group by offering buy one get one free items. Since millennials do not save money for the future and think they need to save now, mobile coupons offering a dollar off certain products with a quick expiration date to 15% of the target market along with a phrase of “Be healthy, stay young” to reach the desire of the group. The last would be having the group act by …show more content…

a. Advertising by internet is one way to promote the awareness of the products availability via emails or on Facebook. Customers could receive an email of a buy one, get one free item to spark the interest of the customer. When advertising, the desire would be shown in the advertisement of CVS stating, “Be healthy, stay young” on Facebook. This would be an excellent way to get the message out to the HM and be most productive to have the group act.
b. Personal relations could include product placement and sponsorships (Saylor Fundation, 2015). This type of advertising for the HM group is not as productive as the other means of promotional tools except the product placement in the store, but the customers need to be drawn in before this will be a

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