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How AIDA Can Change Your Parks And Recreation Website

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How AIDA Can Change Your Parks and Recreation Website

In today’s world, marketing professionals across the nation have changed their focus to a lot of different types of online media. So, it’s not surprising that Millennials, according to research, respond to online marketing platforms more so than any other type of marketing. With this in mind, how can we optimize this incredible opportunity to attract people from all over the world to our website and services? The AIDA model provides us with the basics and a great starting point to creating a successful website.

The AIDA model pyramid.
What does AIDA stand for?
· Awareness: Look for a quick way to grab reader’s attention and get them interested within seconds of visiting your website. Use …show more content…

How will your product or service benefit them?

· Action: Finally, it’s important to be very clear in what action you want your readers to take. For example, include hyperlinks to other website for more information. How can you keep them wanting more even after the have finished reading?

Using this AIDA model will help you to create the most effective writing on your website and call to action those readers across the world. First, you must grab the audience’s attention, and draw their interest in with your content. Next, you must connect their desire to some sort of action the writer wants the audience to take.

If you would like to learn even more about the AIDA model, please visit this article published in Forbes Magazine: Using the AIDA Formula to Boost your Content Marketing Strategy.

Recreation Websites Future?
In the recreation business, we all know how important website traffic can be to attract customers or guests to our company. Therefore, following the AIDA model just makes sense for the industry. With more and more recreation companies calling to action their readers to make a different and preserve our planet, the AIDA model serves that purpose well. Lastly, the parks and recreation industry markets many of their services and products via social media and images making it easy to grab reader’s attention and keep them interested in the website and its

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