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Virginia Church Marketing Strategy

1156 Words5 Pages

On-site and On-line Operations of the Virginia Church of Christ from a Marketing-Perspective
Deanna Smalls
Regent University
April 5, 2018

Abstract
This is my response to the minor project to compare churches online and onsite operations. I chose a local church that I attend, and found an exceedingly flexible concept to their marketing strategy.

The Virginia Church of Christ Marketing is an essential aspect of business. Businesses would have little to no means communication without marketing. The same can be said about the church. Churches frequently deviate from advertising for a numerous amount of reasons. On the other hand, marketing and promotion is capable of being very sufficient achieving the Great …show more content…

For instance, the church ministers to large congregations and streams live sermons, allowing for more people to be connected. The church has attracted a younger conflux of people through their website and social media. There is a very seamless transition between in the church itself and their online streamers. Young adults have a faster pace life lifestyle and often at times a different point of view of what a service should be made up of. The church used all of that to their advantage by creating a marketing approach that accommodates both life style and view …show more content…

These tools help tell us to whom we are targeting our approach and, in turn, help the church to do a better job” (p.52). The fine line between business and ministry can seem can be hazy. Church marketing is a complicated topic for many to understand because it seems disrespectful. However, the Bible supports excellence. The driving force for promotion must be the Word and love of Christ. The Great Commission the can be found in Matthew 28:19, “Therefore go and make disciples of all nations, baptizing them in the name of the Father the Son and of the Holy Spirit, teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age” (NIV). During my research I have found the Virginia Church of Christ has kept the attitude of Christ while learning to operate like an excellent

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