ipl-logo

Quaker Oats: Chewy And President's Choice

1185 Words5 Pages

About the Taste Teste Assignment - Derrick
The taste test will provide us with a better understanding of which granola bars, high school students would prefer. The most popular brands of granola bar student typically consume are Quaker Oats: Chewy and President’s Choice. The outcome of this assignment would be fascinating since these brands have similar taste, qualities, design, and pricing. The objective of this research taste test is to determine the type of product and price that students are willing to purchase in a vending machine. All and all, this taste test would conclude which is popular among teens and the how much they are willing to pay.

Purpose of collecting Data & Hypothesis - Derrick
Throughout the taste test assignment, our …show more content…

The company maintains a portfolio of strong branded products within the food business and was recently acquired by Pepsi Co. in 2001 becoming a subsidiary company. It was originally founded in Chicago 1901, where they began producing and sells oat-based food products. The organization now has expanded to a variety of products including breakfast foods, cereals, snacks, mixes, and drinks. Their products are located through a network chain of grocery stores, pharmacies, and online retailers.

President Choice - Derrick
President’s Choice was developed in 1984 by Loblaw Companies Limited as a competitor brand to No Name products. The company is the largest retailer of food and pharmacy. Its portfolio consists of grocery, health and beauty, financial services and apparel businesses. While providing Canadians with a premium value, convenient and affordable. The brand has recently expanded to the snack industry. With the lackluster of their brand, most people consider them as a no-name alternative. President’s Choice includes a wide variety of grocery and household products and found through their parent grocery chains; Loblaws, No Frills, Real Canadian Superstore and much …show more content…

Quakers and President’s Choice have implemented a process that dictates people into buying and using the products. There are so many elements that factor subconsciously involved customers to buy things unintentionally. The product design is based on vibrant colors, patterns and images to draw the audience into purchasing the good. Furthermore, the product is low-cost and becomes a routine for consumers to regularly buy breakfast foods, cereals, snacks, mixes, and drinks. The goods these companies provide involves families and individuals to routinely buy as there a limited amount. All and all, these companies use various marketing techniques into engaging consumers to purchase

Show More
Related

Crunchy Peanut Bread Bars Research Paper

61 Words | 1 Pages

Sharon, You should definitely try Clif Bars. I am in love with their Crunchy Peanut Butter bar. I always grabs some whenever I go shopping at Target. I must say that, after looking through their entire product list, I am intrigued and want to try out their Oatmeal Raisin Walnut or Banana Nut Bread bars the next time I go

Read More

Loblaw Case Study Solution

1568 Words | 7 Pages

Has different type of stores which service different type of customers 7. Upgraded stores every 5 years rather than 7 Weakness: 1.Weak IT infrastructure 2. Operates only in Canada 3.Has too many banners under its brand name Opportunities: 1.Food industry has been growing at a constant rate. 2.

Read More

Who Is Bentley's Corner Barkery?

1141 Words | 5 Pages

The name change was due to the fact that they felt it better represents their brand of natural products. It’s a family business that sells healthy pet foods and treats. It is now one of the largest independent natural pet supply retailers. They also have 15 other pet store locations as well. Customers shop with this independent pet store because of their wholesome pet products and services.

Read More

Web Design Ethos Pathos Logo Analysis

1182 Words | 5 Pages

The website for Butterfinger candy bar also provides a similar tasteful and aesthetically pleasing visual experience to its visitors. The website features high resolution images of its products. It also uses a very clever slogan, “Nobody’s gonna lay a finger on my Butterfinger” to provide its customers with a sense of personal attachment to the product. Lastly, the website provides clear, logical, and easily accessible information about all the products and services available to the consumer. On close examination one finds that website for Butterfinger candy bar is constructed to emulate the pillars of persuasion outlined by the Greek philosopher Aristotle.

Read More

Tim Hortons Growth Stage

1819 Words | 8 Pages

The emphasis and is Since Tim’s early beginnings, the focus on top quality, “always fresh” product innovation, economic value, exceptional service and community leadership has contributed to its significant growth in Canada and its substantial continued presence not only in the United States of America but across the world. They have a critical specialization in a range of products, but not limited to coffee products, baked stuffs among other home-style diners. During its initial stages of take-off, Tim Horton’s could only provide only offered binary types of assortments being coffee and donuts. Having successfully undergone the growth stage and the precedential entry into business maturity, the restaurant now offers many varieties like muffins, cakes, pies, croissants, cookies, and soups but also offer sandwiches, chicken salad among others as breakfast. Having closely researched on the market needs which continuously dynamic, they have also introduced new yogurt berries and Cirebon rolls hence known for its bagels.

Read More

Kashi's Cereal Vs Cascadian Essay

437 Words | 2 Pages

The sale of the product is up to the consumers preference and willingness to buy an off brand product over a well-known brand. Also the packaging of Kellogg’s Apple Jacks is more appealing than that of Price Rite’s Crispy Crunch. The frozen food aisle of Price Rite was chosen for the observation of macro products.

Read More

Skittles Essay

420 Words | 2 Pages

Skittles, the iconic candy known for its vibrant colors and fruity flavors, has become a staple in the confectionery world. Its journey from inception to launch is a testament to the power of innovative marketing, bold flavor choices, and a commitment to delighting consumers. First introduced in 1974 by the Mars company, Skittles initially had a limited release in the United Kingdom before making its way to the United States in 1979. The candy's unique selling point was its assortment of fruit flavors, each represented by a different color. This simple yet effective concept captured the imaginations of consumers, setting the stage for Skittles' meteoric rise in popularity.

Read More

Dogfish Head Craft Beer Case Study

573 Words | 3 Pages

When they put their name on a product, they want it to be of upmost quality for the consumers. While they are relatively small, they have found a way to counteract that negative and use it to their advantage. This allows the company to have its own creative spin on what it decides to do with the product! Not only have they taken off

Read More

Comparing Quaker Oats And Nature Valley Bars

425 Words | 2 Pages

• Positioning Statement o Quaker Oats: “To the families on the go who are looking for a quick snack, Quaker Oats Chewy Granola bars provides the satisfying nutrients through whole grains and chocolate chip flavor, for the perfect wholesome

Read More

Silver Spoon Case

608 Words | 3 Pages

These products will be purchased from an external vendor, and then prepared on location. The purpose of this is to allow for consumers to have the option of eating other breakfast items, instead of only having cereals available to purchase. This will expand the overall consumer base, opening the brand to all breakfast food

Read More

Marketing Strategy: Trader Joe's Business Strategy

1120 Words | 5 Pages

Their unique shopping experience stems from their smaller store locations with the chevron pattern. They don’t have a large array of products, but they provide high quality goods under their brand name that continues to attract customers.

Read More

Why Has Loblaw's Strategy Been Successful?

790 Words | 4 Pages

 Why has Loblaw’s strategy been successful? Loblaw success can be attributed to its efficient operations, its customer loyalty programs, the popularity of its private label brands, and large-scale purchasing efficiencies. Loblaw has showed a good understanding of the Canadian grocery market due to its time-tested strategy. The company has presence in virtually all Canadian provinces with a tailored value chain that helps them achieve high revenue and standards. Additionally Loblaw offers competitive wages and benefits.

Read More

What Are The Political Factors Affecting Subway

1546 Words | 7 Pages

The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value. They take great pride in serving each other, their customers and their communities. They seek continuous improvement in all that they do. They value a sense of urgency and emphasize an innovative, entrepreneurial approach to business. They expect fairness and mutual respect in all our activities.

Read More

ALDI: Customer Relationship Management

1275 Words | 6 Pages

ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a

Read More

Dunkin Donuts Survey Method

745 Words | 3 Pages

Dunkin ' Donuts can conducted the personal interview at its own retail stores to the frequent visit customers. The surveys at Dunkin ' Donuts locations where samples of the new French pastries are given to actual Dunkin ' Donut buyers are ideal. These consumers are already experience with the taste of current donuts sold by the company. Therefore, if the Dunkin’ Donuts will use this type of method, its current customers are the perfect target market of the new pastries. Moving to the reasons why this method is better than others, first, it is easier to up sell current customers than gain new customers from other brands.

Read More

More about Quaker Oats: Chewy And President's Choice

Related Topics

Open Document