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Red Hot Sauce Pros And Cons

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My new Red Hot Texas Hot Sauce will soon enter into the world of international nosiness, which encompasses all business activities that involve exchanges across national boundaries (Basic International Trade). Speaking of nations, since I am located in Texas it is best that I ensure that my company will be protected by American jurisdictions and laws (A 5 Step Primer). Next, I should educate myself on what previous companies have done in areas that I am looking at along with the nation’s currency fluctuation and laws on tariffs (A 5 Step Primer). Lastly, I should conduct focus groups to study the country and how they would react to my product (A 5 Step Primer). However, these methods are only useful for studying and experimentation; therefore, …show more content…

Licensing is the process of creating a contractual agreement in which one firm permits another to produce and market its product and brand name in return for royalties (Entering International Markets). This method will allow for my product to gain recognition without me having to personally invest my money into the foreign nation (Entering International Markets). This will especially benefit me if I sell it to restaurants and grocery stores, where food will be enhanced by my hot sauce. This will allow for consumers to gain a firsthand experience of my product without me having to waste any resources I foreign marketing. I will seemingly gain money without having to do work because I will gain royalties. However, I will not gain any foreign marketing experience (Entering International Markets). This means that although I sold my product, I did not gain any of the experience that comes along with it, such as marketing or advertising (Entering International Markets). Furthermore, if my chosen company misrepresents my product through any scandal or upholding of standards, then my products name may be besmirched (Entering International Markets). My product has the possibility of being misrepresented because of an issue that my partner company has, which will cause potential consumers to give my product a wary …show more content…

This process will allow for me to create the hot sauce myself and then I may go my intermediary, or bank, to sign the details of the merchandise and terms of delivery. Next, I will have them issue a Letter of Credit to notify me that it is ok to ship while I am ensured that I will be paid (Entering International Markets). My product will be accompanied by the Bill of Lading, which is issued by my bank to prove that my merchandise has been shipped. Finally, I will issue a draft from my bank to pay for the merchandise once it is accepted by my importer’s bank (Entering International Markets). One of the greatest advantages of this process is the immediate market knowledge and access that I receive from this transaction (Entering International Markets). To further explain, I have complete control of the attributes of the product along with protection from my bank (Entering International Markets). This helps to reduce any risk that I may face because I am not exporting this product alone, instead, I am protected by the bank. On the other hand, I may run into complex agreements between America and my importers country (Entering International Markets). For example, my importers country may have tariffs on foreign goods, which may cause them to ask me to sell my product for less so that they can make a

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