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Redbuble Marketing Strategy

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Redbubble starts a new era in online shopping Redbubble was born in 2006 in Melbourne, Australia. The dream was simple. Give independent artists a meaningful new way to sell their creations. Today, they connect over 400k artists and designers across the planet with millions of passionate fans. A brave (and dare we say stylish) new world of self expression. Redbubble offers a unique platform for independent artists to share their content and be instantly connected with immense support from other artists and art lovers alike. Redbubble’s three offices are located in Melbourne, San Francisco, and Berlin. What makes Redbubble unique is their wide range of products. They currently have available over 60 products provided for their artists to use at their convenience. This includes attire, such as tee shirts and hoodies alongside home decor such as throw pillows and wall tapestries. The complete list of what Redbubble has to offer includes products for men, women, and kids. Artists are free to create using any of the products Redbubble has to offer and create under virtually no limitations on what their art can depict. Redbubble encourages artists to create whatever their heart desires and uses their platform to uplift members of the independent artist community. …show more content…

Artists create work inspired by their favorite television shows, youtubers, sports teams, and musicians. You can search for anything you want in the search bar provided on the upper right hand of the Redbubble website and within seconds you will be provided thousands of results. With the wide range of designs Redbubble has to provide you are guaranteed to find what you’re looking for. Often, buyers come with the intention of buying one thing and end up purchasing a plethora of products due to the wide array of high quality designs and products Redbubble has to

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