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Research Paper On Whaley

732 Words3 Pages

With the coming of the new season the Voice of China, one of the most popular music talent show, the brand awareness and impact of Whaley, the only network TV broadcasting platform of this TV show, has rocketed up since this summer. This phenomenon generated a new round of discussion about the value of entertainment marketing in Chinese market, which inspired me to keep close eye on Marshall, a top business college possesses the unparalleled experience in entertainment management and great interdisciplinary researches in entertainment marketing.

Whaley is new brand that launched at 2015, its main business line includes network TV and VR TV, targeting at the middle and high leveled income white-collar workers between 25 and 40 years old. Though, it has outstanding product quality, it was still at a disadvantageous place compared with its competitors, the Le TV and MI, which entered into the market earlier and have already established a solid foundation and almost carved the market up 50-50. Therefore, with well prepared sales channels, its first priority is to acquire market recognition and establish a distinguished brand positioning. …show more content…

Hence, they focused their resources on only one field, the music entertainment show, and posited their market entry campaign on an idea: The TV that provides you with best sound effect. Different from the traditional TV product market campaign, highlighting its products’ visual effect and screen size, this intriguing market campaign put emphasis on the unparallel visual and audial experiences provided by its excellent hardware and its coordination with the Voice of

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