'Rhetorical Analysis Of Ked Shoes'

Summary: “Here’s to THE BRAVE GIRLS” is the bold caption imprinted on the brightly rich advertisement picture of Taylor Swift, surrounded by a group of confident girls all smiling blissfully while wearing distinctive colors and comfortable Keds shoes. Alongside the principal picture are collages of memories formatted in a way to resemble a scrapbook, making the advertisement that much more relatable and personal amongst girls of all ages and different backgrounds. The target audience cannot help but feel a sense of positivity as well as an aroma of confidence. With Taylor Swift wearing a vibrant dandelion shade of yellow at the center of the dominant picture in the advertisement, the color yellow can be interpreted as a representation of

Through the use of logos, the advertiser simply places the target audience in the mentality of reasoning by implying that by buying Keds shoes, one can be as confident as they are brave. Not only does it help secure the bravery of these girls, but it also provides them with the company of girls who are brave just like them, keeping the girls surrounded with such a positive environment. In the various images in the advertisement, the girls are being themselves as well as going through self-expression by wearing these comfortable shoes. These girls are living their lives doing the things they love and finding themselves along the way. The shoes may look simple, but its simplicity is what makes it so unique, youthful, and timeless, which attracts girls of all ages, most teens, and different economic backgrounds. Being confident does not require luxurious shoes to establish that, it’s wearing the shoes that makes you the most comfortable will help elevate that bravery. Therefore, it’s only reasonable if the audience buys

The red velvet chair illustrates a sentiment of passion and heartwarming love. Red is a very intense and extreme color and has been proven to attract the attention of many people. Through the use of pathos, the advertiser arouses compassion and feelings of being comfortable in one’s shoes. The brilliant light colors seen on the clothing of the girls or on the shoes they wear provides a sense of liveliness and confident in oneself. The energy the target audience feels is very positive and full of hope. In a way, the target audience feels inspired and accepted for who they are and desires to purchase these shoes. The “brave girls” the advertisement is targeting feel like they belong and evoke a sense of relief that they are not alone. This gives them courage to be expressive in what they are passionate about with the dreamers who are passionate just like them. Even if the viewer isn’t a girl, they would feel a sense of positivity, which adds to the confidence and bravery the advertisement is