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Rolling Loud Research Paper

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How Rolling Loud Adds Value to Contemporary Society In an ever-evolving world of creativity, the interconnections between the arts and culture, especially in the live entertainment industry, add significant value to contemporary society. New live events emerge every day, but one that stands out is Rolling Loud. Rolling Loud is the world's largest hip-hop music festival, with performances by renowned hip-hop artists fueling fans with excitement. The festival is a three-day event that tours worldwide, with different headline acts for each city it visits. Rolling Loud has brought out artists such as Travis Scott, Bryson Tiller and Post Malone, which brought their fan bases together, serving as a place for artist expression and social engagement within the live entertainment industry, bonding the hip-hop community together over …show more content…

Live events can generate a lot of revenue, but can also contribute significantly to the economy. Rolling Loud is no exception to this, as Tariq Cherif, co-founder of Rolling Loud, states that the festival's economic significance generates over $100 million in local sales in every city it visits, fueling job creation and economic growth (Louis, 2022). Live events, as a whole, significantly add value as they contribute to the local economy, boosting local businesses. A study shows that 1.5 to 2 billion dollars of annual revenue is generated across all festivals and events in Canada, which generates wealth creation to the GDP (Festival and Major Events, 2023). Rolling Loud's power to contribute to local businesses also fosters a deeper connection between the local communities it visits and the broader hip-hop industry. When Rolling Loud came to Toronto, over 70,000 people attended across three

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