Strengths show companies’ specific characteristics that give an advantage over others on the market. One of the Royal Canin’s strong features is that they pride themselves with the fact that they carefully work with breeders and veterinary experts before designing their product. This in turn makes buyers to think about how such well-designed food positively affects their pet’s growth along with their general nutrition intake. Pushing the idea that other professionals are involved in the creation of a product gives superficial trust towards companies like Royal Canin. Sometimes that's enough to reel in the consumers. Also, the company designs its products according the pet’s age, breed, size, and diet, which gives them an exclusive advantage