Ruf Marketing

This paper explores how effective and crucial it is for companies and corporations to build and maintain their databases. These databases are analyzed and are used for marketing purposes like building customer relationships, brand awareness and to find out what your target market is searching for. (CDIM Textbook, pg. 57) This paper also focuses on Nevada tourism and how the state wants to attract more tourists to visit or vacation there. When people think of Nevada, they immediately think of Las Vegas, casinos and partying. The Nevada Commission on Tourism (NCOT) is trying to promote that there is more to explore than just partying and gambling. Nevada offers various outdoor activities like: snowboarding, skiing, golfing, fishing, hiking

The purpose of Ruf is to meet the particular needs of the travel and tourism industry which entails state tourism offices, cruise lines, and various airlines. They are effective leaders in Travel and Tourism trade groups and appreciate and know the distinctive challenges that face Travel and Tourism marketers. Ruf “delivers intelligent solutions to help you maximize your marketing investments.” (www.ruf.com) Throughout their 40 years of business experience and expertise, the company has worked on hundreds of tourism accounts to provide them with the knowledge to design a plan that will align with an individual’s unique goals. Ruf creates detailed profiles of visitor’s travel actions and behaviors such as the reason for the travel, what type of transportation they used, what time of the year they traveled and much more. The Visitor Profile offers significant demographics like age, income, how many children are at home and the age of the children. You can also use the visitors profile to improve, and get a better understanding of your visitor segments and to identify new prospects whose profiles represent the profiles of people visiting the site. The advantages of this program is to help to obtain new customers, drive increased visitation by concentrating on the most successful campaigns and to reduce promotional