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Sears Began As The Amazon Of The Late 1800's

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Sears began as the Amazon of the late 1800’s. Prior to Sears consumers purchased their goods from their local general stores and the prices were somewhat arbitrary. Along came Sears and they began publishing catalogs with a wide variety of products and at confirmed printed prices. Business grew quickly and the product offering became extensive and widespread. Eventually the company began opening retail locations to compliment the catalog business. Growing up Sears was an American icon. Through a sequence of strategic mishaps, Sears managed to damage their great status and placed the company in significant financial peril (Engler, Kutter & Moretti, 2016). Fast forward to 2004, after years of declining sales and an inability to evolve their
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