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Sears Situation Analysis Essay

1307 Words6 Pages

Besides being Sears’s customer for more than five years, I have real experience in business and academic knowledge as a counselor and academic member at the level that I can make a fair judgment. My evaluation will somehow be aggressive to show some weakness aspects because I will be talking from a company manager’s perspective. However, as my judgment is based on an outside view and without any support from statistics or financial analysis, some of my points might not completely be accurate. In general, the business model of the company is built on a traditional concept where the business has to compete depending on its own capability in the world of networks where the power is mainly located in relation and connection with others. This trap …show more content…

This misalignment could have resulted from the ambiguity in business strategy platform and IT design. Both have some issues in design and operation that prevent the business from growth. To explain my ideas for improving performance, I highlight some points below with examples for the business and IT issues. • First, IT Platform 1. The website has some design problems. This can be seen when the website provides good deals that fit with many groups of customer, the IT platform annoys online customer with misleading results. From many examples, if a customer puts some parameters in his/her preference search, the result drifts out to another way. This leads to dissatisfying online customers and loses a potential sale. (poor filtering system) 2. The website has a problem with inventory whether it is resulted from the intention to flourish the website by increasing the number of products or from the real-time update process. In both cases, this performance annoys the customers. For example, some items are offered for more than one month with a temporarily unavailable …show more content…

The nonconformity between the company’s two wings could be realized. Sometimes Sears and Kmart have different online prices for the same product. This might be accepted reservedly because of the differences in customers and locations for each store, but it is forbidden from another website for the same company. The assumption that the customer will not realize the difference is not acceptable. 4. The online promotion does not serve its purpose. Mostly, when a customer receives a promotional email such as a coupon for 10 Dollars credit, he finds less amount of promotion or some restrictions when he opens his account. This increases customers’ dissatisfaction. This happens to me many times and makes me think twice to use those promotions and surf the company’s website. 5. The crowdsourcing concept has not been approached appropriately in the company’s websites while it is crucial matter in successful an online sale by increasing potential customer confident and customer service. For example, there is no motivation for customers to write feedback about their experience of purchasing company’s products. By making synergy among customers’ activities and company’s promotions, I have an innovative approach for dealing with this issue that makes company generated benefits from these activities and make the company above its competitors on this aspect. • Second, Business

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