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Shake Shack: A Healthier Option For Fast Food Chains

1967 Words8 Pages

Product Description

Have you ever gone to a fast food restaurant and wonder “why am I eating this junk? why can’t I lose weight? Have you ever said to yourself “why is eating healthy or opting for vegan meals so expensive”? This new offering will be instrumental in providing a solution to these questions. It will help you eat cleaner and lose weight while avoiding a dent in your wallet.

The product that is being sold is a healthier option for fast food chains. The product will be a menu item that no other fast food chain has. It will consist of a black bean burger, which is simply made up of black beans and quinoa. The burger will be topped with lettuce, tomato, pickles, low-fat cheddar cheese and low sodium ketchup, all between a whole …show more content…

Shake Shack offers a healthier burger option for vegetarians called the ‘Shroom Burger. As noted in the Shake Shack menu the Shroom Burger is a “Crisp-fried Portobello mushroom filled with melted Muenster and cheddar cheese, topped with lettuce, tomato and ShackSauce.” and it only contains 490 calories. Other nutritional values for the Shroom burger are as follows : Total Fat 30 , Saturated Fat 9 , Trans Fat 0 , Cholesterol 110 , Sodium 925 ,Total Carbs 39 , Fiber 7 , Sugars 9 and Protein 18.

Competitive Analysis - McDonalds
McDonalds Cheeseburger and French Fries vs. Black Bean burger and Sweet Potato Fries
McDonalds cheeseburger has a 100% pure beef patty and is topped with pickles, chopped onions, ketchup, mustard and a slice of American cheese. Their French fries are made from fresh potatoes with salt added after frying.

Pros of Cheeseburger: Beef is good for you; it provides the protein for our bodies. The trans-fat is low. It can be a source of calcium with the cheese on. They are sold at a cheaper price.
Cons of Cheeseburger: The calorie level makes it so you’d have to walk about 78 minutes to work off one cheeseburger. The sodium level is very high in the burger. The fat content can be high if it happens to not be 100% pure.

Pros of Fries: Natural, fresh

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