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Smarter Bank Mission Statement

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MISSION STATEMENT:
Mission statement is the qualitative statement of the business aims however this become challenging sometime but company need to capture for what purpose they stand for .So the aims are the long term plan from which companies derives its objectives .Further more objectives are the targets which company urged to achieve in order to realize the stated aims, so this statement explains in the sentence why the company exit, and tell three important factors to the public .At first what the company does, secondly who the company does it for, lastly how the company does it . This statement is the first and initial step of the objective hierarchy .Similarly Macquarie group known as a global financial service provider also make their mission statement which states “ Smarter Banking for everyone ’’This state their company core objectives or goal summarized in one line sentence. By looking this statement an ordinary person …show more content…

Similarly if we look Macquarie groups core value it will provide the fruitful information to an ordinary person in their decision as well as to the company. Macquarie groups states in their core values three principle in order to realize different opportunities for the benefit of their customer, shareholder and rest of the other stakeholders. So the three principles are Opportunity, Accountability, and

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Mission statements will ensure that shareholders, employees and customers clearly understand what the company stands for. Mission statements also describe the organization’s overall goals. Mission statements should be written in a way that when someone reads the statement, they have an understanding of the activities that are performed in the organization. In this paper I will compare the mission statement of Chick-Fil-A Foundation with my personal mission statement. Chick-fil-A Foundation Chick-fil-A Foundation is a non-profit organization that’s sole purpose is to provide leadership and guidance to children and also support education in the local communities.

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Mission and Vision Statement The mission statement defines an action-based statement that declares the purpose of an organization and how they serve their customers. In some cases, it includes the description of the company. A mission statement gives a short summary of the company’s purpose. The vision statement gives the direction in which the company desires to achieve in the long run.

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PepsiCo existing mission statement A mission statement is the brief description of a company’s fundamental purpose (Verma, 2009, p. 153). It determines where the organization is going and tells what the company is presently. It informs the desired level of performance. “Our mission is to be the worlds’ premier consumer products’ company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employee, our business partners and the communities in which we operate.

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The vision statement represents the company's intended future while the mission statement clarifies the purpose of the organization. Ana Tankovic (2013) states that the “Mission and vision statement presents a starting point of creating the strategy” and this process begins with understanding the organization’s environment and resources (pp. 332-333). Even though these terms are intertwined, they have two distinct meanings. On the one hand, the company’s vision describes the future as it relates to its current condition. On the other hand, the company’s mission describes the organization’s distinctiveness, products and services, the industry, and the organization’s methodology.

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According to Business Dictionary, a mission statement is “a written declaration of an organization’s core purpose and focus that normally remains unchanged overtime. Properly crafted mission statements serve as filters to separate what is important from what is not, clearly state which markets will be served and how, and communicate a sense of intended direction to the entire organization” (Business Dictionary.com, 2016). Before anything else it is important to state the main difference between a vision and a mission. " A mission is different from a vision in that the former is the cause and the latter is the effect; while a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment” (Business

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Next, the mission statement will remind the company its basis of competition and competitive advantage. This will benefit Plastico as it incorporates stakeholder management and primary stakeholders aiding the company to effectively respond to multiple constituencies ensuring a common understanding of purpose and commitment. Lastly, strategic objectives will help the company to operationalize the mission statement. This will help to channel all employee’s efforts towards a common goal. Plastico will be able to concentrate valuable resources and motivate employees to higher levels of commitment and resolve interpersonal conflicts for the company goals.

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