MISSION STATEMENT:
Mission statement is the qualitative statement of the business aims however this become challenging sometime but company need to capture for what purpose they stand for .So the aims are the long term plan from which companies derives its objectives .Further more objectives are the targets which company urged to achieve in order to realize the stated aims, so this statement explains in the sentence why the company exit, and tell three important factors to the public .At first what the company does, secondly who the company does it for, lastly how the company does it . This statement is the first and initial step of the objective hierarchy .Similarly Macquarie group known as a global financial service provider also make their mission statement which states “ Smarter Banking for everyone ’’This state their company core objectives or goal summarized in one line sentence. By looking this statement an ordinary person
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Similarly if we look Macquarie groups core value it will provide the fruitful information to an ordinary person in their decision as well as to the company. Macquarie groups states in their core values three principle in order to realize different opportunities for the benefit of their customer, shareholder and rest of the other stakeholders. So the three principles are Opportunity, Accountability, and