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Social Media Analysis Of Dr. Pepper Soft Drinks

1288 Words6 Pages

Dr. Pepper soft drinks has been a famous household name all over the world; From families, to events, special occasions, sporting events, tailgating and much more! This is one brand that has a stretched out identifiable target market. While analyzing the main consumers of Dr. Pepper soft drinks, the correlation of the two have popular in the following fields: College football, Texas, ESPN, Baseball, NFL, Cooking, Games, NBA, and NCAA. The places and organizations previously listed are actual words brought up while using the word “Dr. Pepper” Sports are the largest consumers associated with Dr. Pepper, following college football, NFL, Basketball, and SportsCenter. Even though many sports have built a strong correlation with Dr. Pepper over the …show more content…

Pepper” is used in the same sentence 75% less than any other tweet according to twitter activity. In the final analysis, advertising agents are doing a great job when marketing sports, however, soccer is one that has proven to be less effective. In regards to gender and Dr. Pepper Soft Drinks, it is shown that gender does not play a big role in consumptions. According to social media studies, customers of Dr. Pepper are evenly split genders; however when it comes to what type of Dr. Pepper soft drink flavor, the percentage shifts. A huge target market for the beverage are adults aged 18 - 24-year-olds. It has been studied that Cherry Vanilla is consumed by women more, as well as the 18 - 24-year-old age group. The segments used to divide the market consisted of age, gender, location and personal interest. The brand’s antiquity of naturally marketing football games will never be understood to researchers. The football targets have made a successful impact on Dr. Pepper and it’s …show more content…

Pepper use is twitter. Even though twitter is very limited and restricted to research due to the popular age group of the app, it is one of the many targeting methods used. The Hispanic community are major consumers of carbonated soft drinks in general, therefore, this is a way for Dr.Pepper to grow its brand by targeting their community. In 2014, Dr. Pepper sponsored the 15th annual latin Grammy’s because the output this particular community spends annually on soft drinks. Although sales of soft drinks are fizzling out, one market that sparks the interest of researchers are at-home consumers. Families are still big customers to softdrinks, not to mention, Dr. Pepper does offer various flavors to its drinks to expand customer options. The author from the article “Pepsi, Coke, Dr Pepper and the At-Home Carbonation Market: Let The Games Begin!” informs the reader, “Customers have become more health and calorie conscious and have looked to boycott these sugary sodas. As an effect, categories such as sparkling water, ready-to-drink teas, and sports drinks have witnessed a huge boost in recent times (Team Trefis).” Therefore, Dr. Pepper analyst use undifferentiated marketing strategy. The following article “Difference Between Differentiated Marketing Strategy and Concentrated Marketing Strategy” best defines what an undifferentiated market has, “...basically, in an undifferentiated marketing strategy, marketers use the same

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