Part A. Project Plan for Spirit and Soul Health Spa Purpose: The purpose of this assessment is to conduct a project plan for the marketing campaign of Spirit and Soul Health Spa (SSHS) to be carried out. The aim of this project, is to identify the target audience of SSHS; the marketing communication tools that can be used by the company; the goals of the marketing campaign intended by the marketing team; the timing and implementation of campaign; the evaluation of campaign effectiveness; as well as to provide an estimated budget to execute the marketing campaign. The objective of the team meeting minutes’ template is to record the information that was communicated in relation to the purpose of the marketing plan. Item/Issue Outcome/action When Who What is the key success factor of SHSS During this discussion, we have discovered that the key success factor of SHSS is its employees’ capability to offer energy treatments, and orient a holistic health approach to its consumers; as well as establishing brand recognition to …show more content…
Brands can also be promoted effectively through newspaper inserts, danglers, banners at the right place, glorifiers, wobblers etc. Digital Marketing: Digital marketing refers to the communication of marketing messages from the business to the customers via digital platforms like online blogs, social networks, etc. The key differences of digital marketing from conventional marketing is that, its real-time nature offers interactivity between the consumers and businesses. Therefore, it is effective in managing and expanding a cohesive community of clients. For the purpose of SHSS, the above three marketing communication tools will be used to achieve the marketing objectives. 20/5/2017 3 PM – 4 PM Marketing