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Steve jobs leadership style case study
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Steve jobs transformational leadership style
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Humans’ actions and thoughts are complex, many people spend their lives researching why people act in certain ways. In the TED Talk ‘Why we do what we do’, Tony Robbins, motivational speaker and life coach, helps people understand the reasons behind their actions in order to show how they can reach their full potential and use it to help and understand others. The rhetorical and speaking strategies used in his speech aided him in his effort to reach his audience. The ethos and pathos were very strong and bolstered his message, but his attempt at being logical did not improve the quality of his speech, and affected the extent his audience will take his message to heart.
Steve Jobs 2005 Commencement Address at Stanford University, Steve Jobs talks about his experience when he had been diagnosed with cancer. The doctor had told him that he need to prepare to pass away soon. That same day, he went back to get a biopsy the doctor found that his cancer was curable. This experience made him realize every day is not promised.
Great Storytelling Lu Jia Delivered on a campus in California to an audience of a few thousands, yet it ended up inspiring tens of millions from both U.S. and worldwide; worshiped by Silicon Valley as the ultimate career talk, yet it embodied many aspects of life - chance, love, loss, and ultimately death. Short but smart, targeted yet universal, poignant and timeless – thus is Steve Jobs’ 2005 commencement address at Stanford. Some attribute its success to Jobs’ personal influence and charisma – they do add significant weight to the speech, undeniably. But close inspections from the lenses of rhetorical analysis allow us to appreciate this speech from a different perspective – in particular, how the speech was crafted into a fitting response to its rhetorical situation and how Jobs managed to strike a chord with his audience through the masterful use of logos, pathos and ethos, whether planned or not.
The Steve Jobs commencement speech was a speech that was given by the former Apple Inc. CEO to Stanford University during the 114th commencement on 12th June 2005. The speech Steve Jobs gave Stanford University is a very effective speech, because of his use of rhetorical devices. Jobs especially use his background and childhood to play upon his rhetorical approach. In Steve Jobs, he tells several stories about love, detection, death, loss. The main part of the Speech is how Steve Jobs encourages the students to pursue their dreams, and do what makes them happy, even if it all doesn’t go after the plan.
The sentence structure was medium where slow learners or fast learner both can understand and grasp the topic. No complex sentences were said by him. While describing the scenario, he used long sentences. But most of the time he made everything short, and explained it to the audience. Many transformational leaders like Bill Gates have special abilities in their leadership styles.
He accomplishes this by asking thought-provoking questions that make the audience feel and think about what is truly important, and by convincing them to take any and all opportunities that they may encounter, because they never know when one could lead to success. Steve Jobs starts his speech with a great deal of credibility. His introduction, by Stanford president John Hennessy, emphasizes the success Jobs has had in his companies and other ventures. Jobs’ name is already
Co-founder and CEO of Apple Inc, Steve Jobs, in his commencement speech at stanford university, illustrates three distinguishable points of his life. Jobs’ is very successful in his approach to inspire the graduates by speaking on the experience and insight he has gained. Jobs has a simplistic yet elegant tone and diction to convey his hardships to communicate how much life has to give and teach us in an inspirational way. Jobs begins his speech by dethroning himself as the well-known self made billionaire to create a connection to the graduates. He starts by putting the audience on a higher plateau with “I am honored to be with you”(1) and “ this is the closest I have been to a college graduation”(2) and when speaking of himself and his speech, he states it is “No big deal”.
Abraham Lincoln made his speech persuasive by using a lot of figurative language like repetition, and by using a lot of pathos styled techniques. One of the ways he made his speech persuasive to people is by using repetition. “We CANNOT” is the main one example that president Abraham Lincoln used. He used this quote to really emphasize the thing we cannot do to make this country great and to make sure all people, no matter the color nor the race, shall always be free.
Throughout his speech, Jobs’ main goal was to connect with the audience on different levels and build trust so they believe him when he says if a person works hard and always follow their dreams, they will be successful. He establishes the connection through his style of writing by using ethos, pathos, diction, and repetition. Steve Jobs needed to prove to the audience that he was a credible person to talk about following dreams, and working hard. He used ethos to demonstrate how he is
In life, there is always going to be something that one needs to learn; things such as yourself, other people, or the environment around you, pretty much the of do’s and don’t of life. During your journey, you are the ultimate ruler of what happens and what does not happen, but along the way, people will try to guide you and give you the best advice that they can. This is what Steve Jobs did during his commencement speech; he took what he knew life had taught him and tried to teach others about the best life one can live. After listening to the full commencement speech, one can see that Jobs wants us to live our life the way we would like to, and to make sure it’s lived to the fullest. During his speech, Jobs made an emphasis on three big ideas: You can’t connect the dots looking
Today I want to talk to you about the philanthropic life of Bill Gates and how his charity and computer success has forever changed the world. A. Relate the Topic to the Audience: While none of us have ever met Bill Gates, everyone here has most likely heard of him, and thanks to him, we can all effectively use computers to their full potential. B. Establish Personal Credibility: I am a business major here and I thoroughly researched Bill Gates and the charity he runs with his wife.
He uses rhetorical questions like “Want to see that again?” or “Pretty cool, huh?” In order to engage the audience What Steve Jobs wants is not an answer to these rhetorical questions but to incite thought and understanding of the audience, by playing with their emotions. I’ve noticed that he uses the repetition of words to cause a dramatic effect, for example, “We are gonna use the best pointing device in the world” and “We are gonna use a pointing device we are all born with” etc. Furthermore, in a point of the presentation he begins a lot of phrases with the same word.
At Apple, Steve Jobs was firmly believed that it is essential to encourage the employees and make them show the best. He always reminded employees that Apple is a good company, it was a honor to become one of the number of this company. It was to make them understand that everyone was noticed. This led employees to believe in their abilities, know their talents so that they could show the best in the
In the speech “Steve Jobs Commencement Address to Stanford University, Class of 2005” , Apple CEO Steve Jobs provides his audience with personal experiences and the rough periods he went through in his early years before founding apple that helped him succeed. With the use of his stories Jobs creates a character that prevails through obstacles and manages to achieve his goals, which inspires his audience to look up to him and show that failure is sometimes necessary to succeed. At the beginning of his speech, Steve Jobs begins describing his life with a series of stories that helped him reach his success, this helps Jobs create ethos because his audience will understand the hardships he went through to be where he is today, instead of just thinking of Jobs as the founder of Apple and not really knowing about the struggles he had to go through.
Jobs was able to obtain an investment of $20 million from the business leader Ross Perot after the airing of this program. Analysis of the leadership style of Steve Jobs revealed the role of skill and talent developer played by him for his employees. It is evident through his statement “Look at the results” on being asked about his tendency of showing rudeness towards his employees (Isaacson, 2012). It could be assessed that Jobs depicted a transformational leadership style through his initiatives of creating a vision, guiding his followers to achieve it through effective inspiration thereby leading to a change in the individuals and the social systems as well. These are the basic traits of a transformational leader (Warrick, 2011).
