Strategic brand analysis: Origion: Roof afza under the brand of hamdard has a elderly history as compared with pakistan. It was founded by a profound Hakeem (the top doctor of that era for subcontinent people) known as Hakeem Abdul Majeed in 1907, who through his utmost knowledge and commitment, soon made Hamdard as the most influential and leading industry of India in 1907. Under a strong cooperate brand Rooh afza proved itself to be the best brand with an efficient formula which has sustained the brand for more than 100 years. This 10 decades of history has proved that there is no alternative formula which can decline the brand uptill now. Its color taste andfragnance has attracted not only common people but also the sophisticated class and created class of society which has strenghthen its position among the market. Self branding analysis: Personality: Personality of brand falls under the Sincerity dimension of % dimesions of brand personality. The reason is that the brand has an honest image in every market which always express the genuine taste. Its consumers consider it as a cheerful brand and enjoys the domestic usage of it with great loyality. That’s why it most advertisement has an impact of sincerity and always target the market in accordance with its personality. Brand elements: Rooh afza has maintained an astonishing brand elements which has now made all of these as an alternative name of brand. The perception is now such that red color in any packaging